FE First Awards 2017 – celebrating the best in college marketing
Announcing the 2017 FE First Awards for college marketing – to be awarded at the Gala Dinner of the College Marketing Network’s 30th Annual Conference, Monday 27th November at the Hilton Warwick/Straford-upon-Avon. Download the announcement brochure here.
Open now for entries, the FE First Awards will be made in the following categories:
- External PR/Communications campaign
- Internal Communications campaign
- Events management
- Website development, sponsored by FEmarketing
- Digital and social media campaign, sponsored by Net Natives
- School leaver recruitment campaign, sponsored by Hotcourses
- Specialised recruitment campaign
- Full-time prospectus
- Marketing Team of the Year*, sponsored by AoC
- Lifetime Achievement Award*
* These categories are only open to colleges in current membership of the College Marketing Network at the time of the award on 27th November.
What Awards will be made?
Judges can award a Gold, Silver and Highly Commended award in each category.
Shortlisted colleges will be contacted before the 30th Annual Conference and invited to attend the conference and/or the Gala Dinner and Awards ceremony at the Hilton Warwick/Stratford-upon-Avon on Monday 27th November 2017. The organisers very much hope that those shortlisted for one of the Awards will be available to attend, so that all awards can be made at the ceremony.
How to enter
The deadline for entries is 1pm, Thursday 28th September 2017. Please note: incomplete or late entries cannot be accepted.
The following items MUST be included with your entry:
- 1 awards entry form (supplied with the FE FIrst Awards brochure or download here) to cover all the categories you enter;
- A purchase order number or entry fee for the total number of entries;
- 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders;
- A completed proforma executive summary at the front of each of the three copies of your entry.
Awards entry fees:
MEMBERS – £75 per category for the first 2 categories entered, or £65 per category if three or more are entered.
NON-MEMBERS – £105 for each category entered (or join the College Marketing Network before 1st September 2017 and pay the reduced members’ rate.)
VAT is N/A to entry fees. Remittance details available on request; cheques must be made payable to ‘The College Marketing Network’
Please send entries in hard copy to: The College Marketing Network, F16, Preston Technology Management Centre, Marsh Lane, PRESTON, PR1 8UQ
Tel: 01772 257833
Entries may also be submitted via email to email@example.com
What does winning an award mean for you?
“We were delighted to win the Gold award for our digital campaign this year. The feedback from the judges was incredible and gave a resounding endorsement to the research and hard work we put into getting our film produced and the results achieved by the campaign. It was great to get independent feedback on our work by colleagues from within the sector who understand the challenges. Our principal was with us at the FE First awards ceremony and was delighted with our achievement. This endorsement has helped us make a business case for further investment in content for our digital campaigns which we will be progressing with this year. We really enjoy taking part in the FE First Awards and it helps bring us together as a team to celebrate our achievements.’
Susan Lewis, Director of Marketing, Northampton College
“The FE First Awards are a great opportunity to gain recognition for the excellent work that FE marketing teams do. The process of making an application encourages you to stop and evaluate the impact of your work. Going on to win, and hearing feedback from the judges, is a real boost as it evidences that what you are doing is innovative and brings tangible benefits to the organisation and its learners. The awards are also an opportunity to learn from other teams and share approaches.”
Jonathan Goode, Branding and Communications Manager, Activate Learning
“Winning Gold for ‘Marketing Team of the Year’ and Silver for ‘School Leaver Recruitment Campaign’ in 2016 was such a big boost for a small team who have worked tremendously hard to turn around a struggling college. The recognition that we’re not only working in the right direction, but doing it well is a massive achievement. The wins have not only enabled us to network with other successful colleges, but also gain positive recognition in our own College for our work. It’s given us the confidence to continue on with our strategic plans knowing it will create positive impact.”
Sonia Furley, Head of Marketing & Communications, Lewisham Southwark College
“We were thrilled and delighted to receive the Gold FE First Award for our website development project. To be recognised for this work by our peers and to receive Gold against such strong competition meant so much to us. Not only was it a measure that we are moving in the right direction with our marketing, it is also strategically important back home when we can use this to remind ourselves that we do far more than produce flyers.”
Jane Golds, Marketing & Events Manager, Chichester College
"Entering the College Marketing Awards is a fantastic opportunity to showcase the work your team is carrying out in what are challenging times for both student recruitment and the sector. Being recognised by your peers and the industry gives you the weight to come back to work colleagues and demonstrate the value you bring to your organisation and in some cases celebrated cross-college initiatives lead by marketing teams."
Tom Bower, Marketing Manager, Telford College of Arts & Technology & New College Telford (previously Acting Head of Marketing, Stafford College)