Innovation & creativity
North Warwickshire & South Leicestershire CollegeA focused, well-orchestrated and creative project, which was well articulated and concisely described. Useful learning was captured for the team and there was compelling use of data and metrics. Great results and ideas.
Barton Peveril Sixth Form CollegeA project described by the judges as offbeat, unique and punchy, which was extremely clear, research-based and delivered excellent results and significant impact.
Stamford CollegeAn impressive and well thought out project based on previous experience and perceived opportunity, which was solidly delivered and generated great results.
Barnsley CollegeA unique and inspiring event held before the pandemic, one which integrated the College closely with its local community, as well as supporting their students’ concern with sustainability. The college grasped the chance to open its doors to the wider public while keeping its students at the heart of what it does – a great reminder of what we all aspire to.
Moulton CollegeThis award recognises a really excellent virtual event which was professionally put together using the skills of the Marketing Team and the wider College community. It showcased the College at a very difficult time and exceeded its targets despite being pulled together very quickly. Showed real understanding of its target market, was brought in within a modest budget and under considerable pressure.
City College PlymouthThis award goes to a college recognised as trail blazers for virtual events over the lockdown period and early summer. Their generosity of sharing and their brave approach to taking up the challenge allowed many other Colleges to hold virtual events which ran smoothly and avoided the difficulties encountered by these pioneers. Fabulous content including using employers to showcase the college. A great event with a good honest and open submission.
Bedford College GroupA great clear and easy to read submission detailing a very professionally run and presented event which involved the majority of the College community and resulted in some fabulous attendance and enrolment figures. It was obvious that the College knows its students well and the focus on reassurance and care for students was strong.
Digital and social media campaign sponsored by Forward and Thinking
North Warwickshire & South Leicestershire CollegeA campaign which demonstrated the best return on investment and had the strongest key performance indicators of all, with great clarity of objectives, execution and results. A very impressive campaign.
South Staffordshire CollegeA campaign which showcased the true impact of digital advertising and achieved an increased budget by demonstrating its effectiveness to senior college leaders. Very good results and insights.
Barton Peveril Sixth Form CollegeA strong and impactful campaign demonstrating a strategic approach and great content planning and execution. It showed a real understanding of the target audience and good lessons learnt for the future.
Stamford CollegeThis prospectus featured a strong design element and a strong content theme throughout, along with a great use of images. Very student-focussed elements in the course information, and the submission included excellent evaluation of the process and outcomes, including the aim to make greater use of the website for the future. A strong product and good learning.
Heart of Worcestershire CollegeJudges liked the use of case studies and great student photos and a consistent design theme throughout. This was a model submission, clear, concise and evaluative. There were some very good reflections on how to work across the college in changed conditions.
The Henley CollegeA clean, smart and modern prospectus, with a design based on research and concern for the target market. Good reflections on lessons learnt for future developments. A great result.
Targeted recruitment campaign
Bedford College GroupAn exciting campaign to redevelop and revitalise a neglected demographic and building in an area of need – a model of what FE colleges should be achieving for their communities. The supporting documents were comprehensive - full of measurable targets, thoughtful analysis and relevant information. A fantastic campaign with the potential to transform the training opportunities for a town where it’s really needed.
North Warwickshire & South Leicestershire CollegeAn impressive and timely campaign for online and distance learning which exceeded its target well within schedule, developed the team’s skills and enhanced the college’s offer at a critical time. Supported by a strong submission, with all the facts and figures required. Good context, measurable objectives and thoughtful discussion of learning for the college and the marketing team. Another great outcome.
Barton Peveril Sixth Form Collegea post-16 campaign with ambitious targets run by a small team which more than achieved its targets despite the pandemic, a demographic dip and a strong competitive environment. A focus on research, strategic planning and social media worked positively throughout, and the submission was clear, concise and evidence-based.
Heart of Worcestershire CollegeA project which combined an essential operational need with an endeavour to support the wellbeing and morale of colleagues across the college. A Motivational Mail newsletter was started during the first lockdown and has continued as the college adapts to dramatically altered ways of working. The feedback was overwhelmingly positive, and the team was pleased to have brought everyone together during this difficult period.
Barton Peveril Sixth Form CollegeA clever campaign that used evidence to inform design, and evaluation to understand impact. It was great to see a college understand the value of parental engagement. The submission was a really good demonstration of communication skills in itself. And it was good to see the focus groups being used to understand influencers among applicants.
The Henley CollegeA detailed entry in which SMART objectives were fashioned by meaningful research. A very detailed submission explained why different choices were made, particularly around adapting the message in the context of changing circumstances.
LTE GroupA professionally executed, intelligent campaign that sought to address a pressing issue of great importance. Lots of detailed activity was outlined, with clear rationales for choosing tactics based on the strategic intent. This campaign represented a lot of hard work at a challenging time for public sector communicators.
Website Development Project
Moulton CollegeAn entry showing exceptionally strong project management from a strategic marketing team with good leadership and great collaboration across the college. A strong sense of purpose, mission and co-operation drove the project, delivering long term cost savings and helping the team achieve a 19% increase in 16-18 recruitment. A fantastic result.
Stamford CollegeA great entry which shows the value of a website developed to maximise conversions from application to enrolment. Great collaboration across the college from key stakeholders who have all played a role across different departments. The college achieved some impressive outcomes including a huge saving on future costs, and exceeded enrolment targets by 10%.
Outstanding individual achievement
George Robson, Barton Peveril Sixth Form CollegeThis award goes to someone who has been pivotal in a huge range of successes for the marketing team. The testimonials from line manager and colleagues tell their own story, and the evidence provided backs up the claims made: the words of the SLT are amazing and show what an impression he has made, and the response from parents and stakeholders is perhaps even more impressive.
Marketing Team of the year 2020
Moulton CollegeJudges were very impressed that this entry was written by the Principal – a great endorsement for the team and one that was fully justified by the evidence provided. The team was already working under huge pressures when the lockdown hit, and had to intensify its move to digital marketing as a result of the pandemic. They delivered not just VOEs and online resources but also launched a new website, and more than met their recruitment targets, resulting in a direct financial benefit for the college when it really needed it. The vital impact the team had on its stakeholders was clearly demonstrated.
Barton Peveril Sixth Form CollegeThe entry demonstrated their success in improving perceptions of college through understanding the value of digital tools. The impact of the team was evidenced by contributions from SLT and parents, as well as by a significant increase in enrolments in a highly competitive environment.
South Staffordshire CollegeA college team which demonstrated how they changed and enhanced their roles through skills development, assessment of responsibilities and communications. The judges were particularly impressed by the evidence of the team’s impact on the college, the wider community and stakeholders, including the achievement of an increased budget by demonstrating their effectiveness.
North Warwickshire and South Leicestershire CollegeA college team which rapidly learnt the need for agility, digital skills, social support and the positive aspects of home working. We especially liked the feeling given throughout that the team was mutually supportive and worked well together, and the other awards they have won tonight are testament to their effectiveness. An impressive range of initiatives and learning over the year.
Trafford College GroupAn entry which focussed on how the team changed to online working to support recruitment, develop keep warm activities and improve digital communications. They produced an impressive range of resources which were warmly welcomed by local schools as filling a real need. The team was recognised by the principal and college leaders for their rapid turnaround and initiative.
Best of the Best
Bedford College GroupThis award was suggested by CMN members in recognition of an outstanding contribution to college marketing in 2020. With so many brilliant entries and initiatives, this has been really hard – but the project which stood out in the end is the exciting campaign to revitalise a neglected community and relaunch a college resource in an area of need. To go ahead with this project and keep promises made in a year when it would have been so much easier to delay it, and to work with the multiplicity of partners necessary to see it through, is a fantastic achievement. The new college building was opened in September with its recruitment targets fully met. We felt this was a model of what FE college marketing teams can achieve for their communities.