Our programme for the day is:
10.15am Arrival, registration and coffee for a 10.30am start.
10.30 Introductions and welcome
Tom Bower, Marketing Manager, Telford College
Rebranding & repositioning post-Area review
Area reviews have provided colleges across the country with the opportunity to rebrand and reposition within their region. Telford College has used this opportunity to increase student recruitment and improved its reputation in the community.
Discover how to rebrand/reposition involving all stakeholders on a tight budget and timescale. Learn how Telford College dealt with the challenges of two organisations, cultures and curriculum offers whilst developing a single identity.
Chris Barcroft, Head of Digital, Lesniak Swann
Setting up successful search marketing activity
Chris reveals the secrets to ensuring your paid search campaigns perform. The session will be tailored to education, and will go beyond the basics so that you can set up campaigns yourself or check up on your agency.
12.00 Round-table discussion time for your topics
Lee Parker, Marketing Manager, and Liz Thomson, Digital Marketing Manager, Milton Keynes College
Turn social engagement into applications and manage through to enrolment
This presentation will showcase our 2017 school leaver social media campaign which gained 800 student details in just 4 weeks. It will show how we converted this interest into applications and used Hubspot to keep these leads warm through to enrolment.
The day will end by 2.00pm. Timings are given for guidance and may be subject to change.
Venue: South & City College Birmingham, Digbeth Campus, High Street Deritend, Birmingham, B5 5SU https://www.sccb.ac.uk/digbethcampus
If you’ve been to one of our networking meetings before, you’ll know that they are invaluable for meeting colleagues, exchanging ideas and experiences, and making contacts – as well as hearing from fellow marketers and external speakers on a wide range of topics. Lunch and refreshments are included – and you have the chance to see another college!
To book, download a booking form here and send to firstname.lastname@example.org with a PO for £30pp (CMN member colleges) or £80pp (CMN non-member colleges), or pay by credit card here for CMN member colleges, or here for CMN non-member colleges. If you are not sure if your college is a member, contact 10772 257833.