Our programme for the day is:
10.15am Arrival, registration and coffee for a 10.30am start.
10.30 Introductions and welcome
Lindsay Garfitt-Brown, Marketing Manager & Sue Tazzyman, Senior Digital Marketing Officer, Barnsley College
Your college website: more than just an online prospectus
We will give an outline of our website development project, how we approached this and who was involved, as well as the successes and pitfalls we experienced.
Kathryn O’Neill, Marketing & Admissions Manager, Wigan & Leigh College
A centralised admissions approach
A look at how the college has centralised their admissions approach aligned to the needs of the schools and as an integrated and fundamental part of the Marketing and Recruitment strategy.
12.00 Round-table discussion time for your topics
Gemma Dunn, Head of Marketing & Communications, and Kirsty Lunn, Head of FE Student Recruitment, Bradford College
‘Your journey to enrolment’
Presenting the 2017 FE Enrolment Plan for Bradford College – ‘Your Journey to Enrolment’, a customer-centric approach to enrolling 16-18 year olds. The ‘Journey’ campaign is (currently) shortlisted for a CIM Award – in the Not-for Profit/Public Sector Category for demonstrating innovation.
The presentation will provide an over of the College-wide planning approach, development and implementation, branding and post-campaign review with time for Q&A.
The day will end by 2.00pm. Timings are given for guidance and may be subject to change.
If you’ve been to one of our networking meetings before, you’ll know that they are invaluable for meeting colleagues, exchanging ideas and experiences, and making contacts – as well as hearing from fellow marketers and external speakers on a wide range of topics. Lunch and refreshments are included – and you have the chance to see another college!
To book, download a booking form here and send to email@example.com with a PO for £30pp (CMN member colleges) or £80pp (CMN non-member colleges), or pay by credit card here for CMN member colleges, or here for CMN non-member colleges. If you are not sure if your college is a member, contact 10772 257833.