EVENTS

College Marketing Network, CPD, training, Glasgows, virtual

Virtual: the normal

Our first workshop in the New Year is Virtual - the normal, on Wednesday 27th January, 11-12, and will be presented by Carrie Mosley, Business Development Manager and Helen Ficorilli, Project Manager of Glasgows, Preston (www.glasgows.co.uk)
 
Carrie and Helen say: "In April 2020, we coined the phrase Virtual: The New Normal. In January 2021, we are rephrasing it to Virtual: The Normal. Why? Quite simply it is no longer a new thing to have to find ways to continue operating in a virtual world.
"In 8 short weeks, it will be a full year since our first lockdown! Glasgows have been delivering events, awards, film and digital developments for 35 years. Over the last decade, most of the events we’ve produced include a virtual element, so when lockdown began,we were ready.
 
"Join us for a session that will demonstrate some of the ways you can promote your college to the potential students who are vital to the growth of the business, continue to keep all stakeholders informed and engaged or even run a full awards ceremony. We will include a demonstration of our platform highlighting various ways to communicate, explore options to monetise events through partnerships, review a few recent case studies and answer your questions. At Glasgows we really believe everything is possible."
 
If you would like to submit questions or raise any specific points you would like Carrie and Helen to cover, email them to office@m-network.org as soon as you can.

 

This event is run as part of the College Marketing Network's "Wednesday Workshops 2021" series of online CPD and training. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.

College Marketing Network, CPD, training events, online, webinar, Pathways, Float New Media

Mapping your courses to careers

 
 
 
 
 
Mapping your courses to careers
Description:
The way you market your courses should look beyond the course and map to the careers students go on to do. Promoting your college as a destination linked to future careers.
 
Our Pathways tool is used by over 50 colleges. Embedding Pathways into course and subject area pages shows clear progression from your courses to the careers students go on to do - showing Labour Market Information, study options and videos of real people talking about their jobs.
 
Our session will look at Pathways in more detail, highlight some of the features colleges love, show examples of how it is used and allow time for Q&A.
 
Speakers:
The session will be run by Stephen Lockhart and Tim Ketterer, the founders of Pathways

This event is run as part of the College Marketing Network's "Alternative Annual Conference 2020/21" series of online workshops for CPD and training, Autumn/Winter/Spring 2020-21. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.

College Marketing Network, CPD, training events, online, webinar

Wednesday Workshop with Purlos (details to be confirmed)

More to follow.....

College Marketing Network, CPD, training, webinar, virtual

Wednesday Workshop with Clearhead (details to be confirmed)

Finding your campaign’s purpose and creating marketing content that stands out from the competition

How Milton Keynes College’s latest campaign challenged perceptions and stereotypes and was rooted in the spirit of their students' brave stories.

Topics:

  •  Campaign aims and objectives
  • Target audiences, budgets
  • Choosing an agency and the creative briefing stage
  • Turning ideas into a story
  • Filming during Covid
  • Launch
  • Marketing strategy
  • Results