EVENTS

College Marketing Network, CPD, training, Glued, branding, brand

Creating a powerful brand

Creating a powerful brand

This interactive workshop from Rob Harrison and David Wilson of Glued will help you understand how to develop the foundations for a powerful brand. We will be covering the following ground:

  • strong propositions and a grand offer
  • good articulation
  • consistency
  • creativity
  • promotion to create a following and loyalty

This event is run as part of the College Marketing Network's "Wednesday Workshops 2021" series of online CPD and training. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.

College Marketing Network, CPD, training, webinar, virtual

Breaking down perceptions into something you can manage

Breaking down perceptions into something you can manage, with Craig Millar, Knowledge Layer

Craig says: "Perceptions can be misleading!   My nephews attend the same school I did over 20 years ago, and my perception of their school experience is based on mine, which in some instances is pretty negative and in most generally unfair.  This is the uphill battle that many of us face.  There is no easy answer or quick wins, however reputation is always on the minds of our Executive Teams.

Perceptions are often based less on fact and more on historyand hearsay:

  • Perceptions vs reputation – what should you measure?
  • Understanding perceptions – the sector, your organisation, your competitors, yourselves
  • Embed perception measures into your existing processes
  • Create a brand positing strategy that drives perception altering communications
  • Establishing measures, solutions and evaluation tools to prove successful change

Following nearly 10 years in further education leadership, I decided to establish a company that can help you break down some of these sometimes overwhelming or expensive tasks like brand management and reputation. The Knowledge Layer is not a consultancy or a marketing communications agency, our birthplace is insights and turning time-consuming but not impossible tasks into something supported and delivered for all.   We are delighted to have been welcomed to deliver one of the College Marketing Network’s sessions.  Our promise to you is that this is not a sales session, consider it support and confidence building.  This offer is our only bit of sales -   if you do want to engage with us, there is a 20% discount for all College Marketing Network Members on our first release insight reports so sign up to a demonstration for your college on our website. (Please note, you must be in current membership of CMN to benefit from this offer.)"

www.knowledgelayer.co.uk

This event is run as part of the College Marketing Network's "Wednesday Workshops 2021" series of online CPD and training. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.

College Marketing Network, CPD, training, Glued, business marketing, B2B, brand, brand awareness

Business marketing: messaging to maximise brand awareness

Business marketing: messaging to maximise brand awareness

If the current way of working is forcing or simply prompting you to re-think what your business is all about, this Zoom workshop could be just the thing for you. Brand specialists Rob Harrison and David Wilson of Glued will be running an interactive session (using Zoom’s breakout rooms). You will be provided with resources prior to the session to use during the workshop to aid you in a meaningful review of what your valuable difference is.

This event is run as part of the College Marketing Network's "Alternative Annual Conference 2020/21" series of online workshops for CPD and training, Autumn/Winter/Spring 2020-21. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.