Celebrating the Success of Marketing in Further Education

The FE First Awards celebrates the achievements of marketing teams and individuals in colleges and sixth forms from across the country. The prestigious event, highly regarded in the sector, is the only awards to solely celebrate marketing in the further education arena.

When? Monday 27 January 2025 from 6.45pm
Where? Crowne Plaza Hotel, Birmingham City Centre

Award entry deadline: 15 November 2024
Finalists announced: w/c 9 December 2024

FE First Awards 2025 categories:

  • Low Budget Campaign Award (Budget £2000 or less)
  • Internal Impact Award
  • Events Management Award
  • Social & Digital Media Impact Award
  • Website Development Award
  • Innovation & Creativity Award
  • Communications Campaign Award
  • Targeted Recruitment Campaign Award
  • Prospectus Award
  • Green Marketing Award (Sustainability Impact)
  • Rising Star Award*
  • Marketing Superstar Award*
  • Marketing Team of the Year (Large Team – 6 FTE members or more)*
  • Marketing Team of the Year (Small Team – 5 FTE members of less)*
  • Best of the Best 2025**

* These categories are only open to colleges in current membership of the CMN at the time of the awards.
** Judged from the winners in each category by the CMN.



How to Enter

Entries are now closed! Finalists will be announced w/c 9 December 2024.


FE First Awards Gala Dinner 

The gala dinner is a formal event, starting with a drinks reception, followed by a three course meal, and then the awards presentation. Dress code is formal, black tie optional but encouraged.

Tickets

Tickets are priced at £90 per person for CMN members and £145 per person for non-members.

Payment can be by PO or online.


Accommodation

SPECIAL RATE for DELEGATES: If you wish to stay the night at the Crowne Plaza hotel, we have secured a special rate for the event – £108.33+vat pp per night, B&B. This rate is only available through the CMN. Please select this option on the booking form.

Alternatively, there are other hotels nearby.


Travel & Parking

Travelling by train: Birmingham New Street Grand Central Station is only 0.2 miles from the hotel.

Travelling by car: Please be aware of Birmingham’s clean air zone. There are three car parks located near the hotel:

  • Crowne Plaza Car Park – Arena Central Car Park, Holliday Street, B1 1TQ.
    £21 for 24 hrs payable at hotel reception.
    Limited parking – you can only park in bays WITHOUT numbers
  • Mailbox Car Park – Q-Park Mailbox, Royal Mail Street, B1 1RD – 5 minute walk from Crowne Plaza.
    15% discount when staying at the Crowne Plaza
    £22.50 for 24hrs
  • Town Hall Car Park – Town Hall Parking Brunel Street, B1 1TA – 5 minute walk from Crowne Plaza.
    £16.30 for 24 hrs payable at location

THANK YOU TO OUR AWARD SPONSORS

Bluestorm are a full-service marketing agency, specialising in supporting colleges across the UK in every facet of their marketing. From expertly web development that engages and informs prospective students to dynamic student recruitment strategies, targeted keep-warm initiatives, eye-catching prospectus designs, and beyond, we’re dedicated to enhancing your institution’s presence.

Forward & Thinking are an experienced team of education marketing and media experts, working with over 50 higher and further education clients across the UK. Forward & Thinking understand the education landscape and pressures faced, particularly around funding, allocation of resources and recruitment targets, we work hard to ease these burdens by offering exceptional multi-channel campaigns that deliver results by expertly planning media that engage and convert audiences.

A well established web design, development, and marketing agency with a strong specialisation in the FE sector.

We’re a well-known name in college marketing, and we’re not scared to shout about it. Why? Because we design and build first-class college websites and apps.
Our team of seasoned account directors, designers and highly skilled web developers consistently go over and above what’s expected in the further education sector, delivering websites that push boundaries and achieve goals. We’ve built large scale powerful college websites with seamless integrations to MIS systems.

We are marketing experts with significant experience in the FE sector. We understand this sector from the inside out having worked for many years in roles from Marketing Management to Executive Team level. Using our combined knowledge of the FE sector along with our marketing expertise, we have worked with a number of colleges and learning providers to drive their marketing strategies forwards with clear focus and impact.

Pathways is a suite of career tools that help students see the link between your courses and careers. It brings high quality careers information into your website and shows prospective students and their parents possible career options after studying on your courses.
Pathways is an affordable solution, set up is easy, it requires no extra work from your IT team and helps fulfil Gatsby Benchmarks and Ofsted’s careers criteria.

A multi award-winning digital marketing agency with over 20 years in education marketing. We work collaboratively with each client, delivering award-winning digital strategy, brand development, websites, SEO and marketing campaigns that deliver commercial results.
Our Mission: to partner with ambitious education organisations that want to grow and use digital as a tool to maximise their return on their investment, and in doing so make a real positive impact to students lives. Our team of 28 are a powerful mix of strategist, creatives developers, data analysts, marketing consultants, and project managers bringing together the right skills, experience to deliver digital solutions that drive commercial results.

SDS are offline marketing specialists, working with clients to build lasting customer relationships and help engage new audiences.
Our customer acquisition campaign planning and delivery covers a range of print marketing channels – direct mail, door drops and inserts.
Our SMART data and targeting allows you to reach more of your ideal students with fewer items – better for your budget and for the environment.
Whatever your target audience, we can help deliver your brand directly into their hands and homes.

At Circyl we specialise in driving business excellence through expertly crafted Business Applications and Data & Analytics solutions. Our dedicated team of digital transformation consultants collaborates seamlessly with clients across diverse sectors to elevate productivity, efficiency, and long-term success. Our mission is to empower clients to strategically leverage technology for enhanced business performance. Through a meticulous, data-driven approach, we instil a culture of efficiency and collaboration. Our consultancy is distinguished by innovation, transparency, and a commitment to building enduring strategic partnerships. Join us on a journey where every investment yields tangible, positive business value, forging a path to sustained success.

Serpass Digital is a dedicated independent digital marketing agency focused on delivering measurable results. We strive to demystify digital marketing, offering full transparency into our methods and achievements. By prioritizing clarity and delivering tangible results, we foster trust and enhance value for our clients.

FE Marketing works with FE college marketing teams to help them identify which of their marketing activities are generating online applications, event registrations and course enquiries so they can do more of what is working and less of what is not.
The company was founded by Simon Connor in 2006 to help FE college marketing teams to gain greater insights 
from their website traffic and digital campaigns.
Since then we have helped over 150 FE college marketing teams to effectively evaluate their digital strategies and make data-driven marketing decisions to help achieve their student recruitment objectives.

Public Sector Media are a marketing and media agency who specialise in the education sector. We offer a one stop shop for every media format from out of home, audio streaming, digital and everything in between. We do this by ensuring we create powerful marketing campaigns across meaningful media formats. We offer new and unique formats to engage specific target audiences e.g. course specific recruitment to over-arching brand campaigns. We ensure your campaigns connect with the right people at the right time and deliver engagement and direct response.  

Transform how you manage student relationships with our intuitive, cost-effective CRM designed specifically for educational providers.
Whether you’re a small, medium, or specialist institution, our SaaS solution creates a single source of truth, streamlines communication, enhances engagement, simplifies data management and centralises all your marketing and recruitment needs—without the complexity (price and consultant need) of an enterprise system!
With quick implementation (<28 Days) and ongoing product updates, our CRM helps you hit the ground running with simple, easy-to-use, sector-specific technology loved by our partners & users.
Reach out to us to see how we can support your institution’s goals with a tool built specifically for your needs.

Next-Gen Media Logo

Next-Gen Media is fixing the communication problem within colleges. 
Their mission is to revolutionise the way in which education providers engage with their students by supplying, managing and maintaining commercial-grade digital screens for Colleges, entirely free of charge.
This is unique because the dual-purpose element means all of their partners can upload their own FE related content onto their screens through an easy-to-use content management portal. Their model is then supported by suitable advertisers who purchase the media space to share their exclusive student-focused discounts, well-being messages and employment opportunities with your students.


Award Sponsorship

The FE First Awards celebrates the very best of marketing in the further education sector. Sponsoring an award provides your business the opportunity to be seen by, and engage with, marketing professionals from colleges and sixth forms from across the UK.

The FE First Awards is held on the same day as our conference where there is also opportunity to network with delegates by exhibiting.

Find out more about the packages available.


Award Judges

Rachel Till
Marketing Mentor and Communications Coach and Owner of Rebel Leaders
Connect with Rachel

Sarah Cousins
Marketing Strategist & Innovative Education Marketer
Connect with Sarah

Katy George
Experienced FE Marketing Professional
Connect with Katy

Laura Boundy
FE Specialist Marketing Consultant
Connect with Laura

Gurinder Rai
FE Marketing and Events Professional
Connect with Gurinder

Image of Jon Boutell from qlue

Jon Boutell
Director at qlue
Connect with Jon

Sally Steadman
A Strategic Marketer with Specialist Knowledge in Education
Connect with Sally

Emma Leech
Multi Award-winning Marcomms Education Specialist
Connect with Emma

Ben Verinder
Chartered PR Practitioner, Specialist in Communication and Reputation Research and Founder at Chalkstream
Connect with Ben

Cassia House
Marketing and Public Relations Specialist at Goldings Communications
Connect with Cassia

Kim Hughes
Public Relations and Communications Specialist and Owner at Goldings Communications
Connect with Kim

Richard Walker
Digital Marketing Consultant and Owner at Serpass Digital
Connect with Richard

Jo Costello
Experienced within the education sector, delivering campaigns that engage and convert students
Connect with Jo

Simon Connor
FE Marketing & Google Analytics Specialist
Connect with Simon

Melissa Carson
Communications Professional & Founder of Goodlens Studio
Connect with Melissa

Claire Rogers
Education Marketing Specialist and Director at Propell Marketing
Connect with Claire

Antoinette Perry
Education Marketing Specialist and Founder of Marketing at 43
Connect with Antoinette

Duncan Adams
Strategic Advisor and Marketing Specialist
Connect with Duncan