Page banner header image of a digital hand pointing at the letters 'AI' and the wording: AI Training for College Marketing Professionals

Date: Thursday 6 November 2025
Time: 10am-4pm (Registration from 9.30am)
Location: Greater Birmingham & Solihull Institute of Technology, Holt St, Birmingham B4 7ER

Join us for an insightful and practical training day, designed specifically for college marketing and communications professionals. This hands-on session, led by Ben Verinder, an expert in AI tools and their applications in marketing, will equip you with the skills and knowledge to harness the power of artificial intelligence (AI) in your daily work.

In today’s fast-paced digital world, AI is revolutionising the way marketing and communications teams operate. Whether you’re looking to optimise your content creation processes, improve your outreach, or enhance team productivity, this training day will show you how to get started and make the most of AI tools for your college.

The training will cover:

  • Introduction to AI and large language models 
  • How is AI being used in marketing and communications? 
  • Where is it going? And how is it likely to impact the sector in the future? 
  • What tools are available to College Marketers and what can they do with them? 
  • Creating content and reducing workload – examples and practice 
  • Prompt frameworks 
  • What are the risks of using AI in marketing and communications and how do practitioners manage those risks? 
  • How can practitioners effectively leverage the benefits of AI in their organisations? 
  • Adoption strategies for teams and implications for team format and development 
  • Is there any evaluation that shows the effectiveness / impact of AI? 

Delegates will develop their: 

  • understanding of the generative AI tools available for use by marketing and public relations teams in further education and the benefits of use.
  • practical skills and knowledge in deploying generative AI for college – and FE more broadly – marketing and public relations.
  • understanding of the tasks that marketing teams can improve through the use of AI.
  • skills in writing effective prompts to ensure AI-use produces high quality results. 
  • understanding of approaches to adoption of AI in marketing and communications and the likely future trajectory, with implications for team structure and skills. 
  • understanding of the risks posed by marketing and communications, as well as broader organisational, adoption of AI and options for addressing those risks. 

Who should attend?

This training is designed specifically for marketing and communications professionals in further education. Whether you’re a seasoned marketing manager or new to the field, you’ll find value in this course.

Why attend?

  • Understand how AI tools are being used effectively in marketing and communications, specifically in the further education sector. From content creation to automation, you’ll learn how to use AI to streamline tasks and improve results.
  • AI is rapidly evolving, and the future impact on the education sector is immense. By attending, you’ll gain insights into where AI is headed and how it will shape your marketing strategies in the coming years.
  • Learn the best strategies for integrating AI into your marketing and communications workflows. You’ll understand the risks involved and how to manage them, ensuring smooth adoption within your team and organisation.
  • With AI becoming a central part of marketing roles across sectors, equipping yourself with these skills will make you a valuable asset to your team.

Tickets:

  • £175 pp for CMN Members
  • £395 pp for Non-Members

Prices are +VAT. Payment can be made by PO or by card online.

Book your place now!

Spaces are limited, so don’t miss out on this exciting opportunity to level up your skills and prepare for the future of marketing and communications in education.
Click the button below to book your place.

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Meet the Trainer

Photo of Ben Verinder

Ben Verinder, Managing Director of Chalkstream Communications
Connect with Ben on LinkedIn

Ben is a strategic communication and public relations expert advising boards, senior teams, and communications professionals 

He is one of 50 Founding Chartered public relations practitioners globally, a pioneering authority on AI in PR and leading commentator on the impact of AI on reputations and relationships. 

Alongside Stephen Waddington, Ben is the co-editor of ‘AI for PR’, a new book on the subject commissioned by Kogan Page, due out in early 2026. 

Ben is a regular speaker on AI and PR, crisis and issues management, communication, reputation, and research, and he delivers training and consultancy on these topics to a wide range of public and private sector clients in the UK and internationally, with a focus on helping communication teams adapt and integrate AI into their workflows. 

Ben has supported a wide range of organisations in multiple sectors to adopt generative AI for communication and public relations. 

He has a background in communication – in print and digital journalism, software business development and in-house public relations at director level. 

Ben is a founder member of the Chartered Institute of Public Relations’ AI in PR panel, the author of the first papers published by the CIPR on AI in PR (on AI and data ethics), a contributor to a wide range of publications on the topic, and creator of the ground-breaking AI and Reputation Leadership course. 

Ben is also a founder member of the CIPR’s Behavioural Insights Interest Group and Chair of the Socially Mobile assessment panel.