32nd Annual Conference at the Hilton Hotel Warwick/Stratford-upon-Avon #CMNAC2019

We had a fantastic time at our 32nd Annual Conference at the Hilton Hotel Warwick, celebrating the best in college marketing at our unmissable event of the year! #CMNAC2019

Our plenary speakers were:

  • Harry Seaton, MD, Fluential - Influencer marketing: finding your champions
  • John Callaghan, Principal & CEO, Solihull College - An overview of the challenges facing FE (and you thought Brexit was complicated....)
  • Aaron Hussey, Head of Communications, AoC - The impact of #Loveourcolleges on our college communities

Workshop leaders included:
 

  • Cathy Hawkins, Head of Marketing & Student Recruitment, Strode College - Update on marketing T Levels
  • Katie Featherstone, Marketing Planning Executive, Sarah Baxter, Director of Sales & Marketing, Olivia Morton, Corporate Commun ications Manager, The Bedford College Group - Community engagement - strategy, scope and measurement
  • Mark Whittaker, Head of Marketing, WCG - Making mergers work for your local communities
  • Shay Savage, Akero - The power of data: lessons learned from billions of data points
  • Stephen Lockhart & Tim Ketterer, Directors, Pathways - new developments in analysing vocational career prospects in your college community, with Lucy Thorpe, Marketing Manager, Buxton & Leek College
  • Ben Verinder, MD, Chalkstream Communications - Using research to inform marketing, branding, merger
  • Claire Shearwood-Burton, Head of Marketing, North Kent College - Reaching out to our college community and measuring ROI
  • Matt Ryder, Digital Marketing Manager, Forward and Thinking - Engaging Gen Z

Previous feedback included:

  • “The CMN conference is a fantastic way to meet likeminded education marketing professionals from all over the country, compare notes, share insights and hear from some great speakers to share new ideas.”
  • “A very insightful day with some great take-aways which I shall be implementing on my return to work. Real world advice!”
  • “The conference is full of great tips and tricks to boost our marketing and comms activity.”
  • “A very informative day which has given me a lot of inspiration for future planning.”
  • “This is by far the most relevant, informative and useful conference for college marketing professionals I attend each year.”
  • “The conference was very well organised, with a range of speakers that related to our industry.”
  • “The conference was a great chance to think about my college’s marketing, away from the office, and pick up lots of tips and best practice from other colleges.”

Supported by:

 

 

FE First Awards for marketing excellence 2019
Celebrating the best in college marketing - the FE First Awards 2019 were presented at the conference dinner on Monday 2nd December. More to follow....