“Supporting college marketing professionals since 1987”

30th Annual Conference

Our 30th Annual Conference was held on Monday 27 November at the Hilton Warwick/Stratford-upon-Avon. Our theme for the conference was GROWTH - looking forward at how marketing supports college development in a challenging and ever-changing environment.

Our speakers included:

  • Ian Pryce CBE, Principal & CEO, Bedford College Group
  • Robert Masson, CEO, The DPO Centre Ltd
  • Sonia Furley, Head of Marketing & Communications, Lewisham Southgate College
  • Michael Bennett, Head of Student Recruitment, London Metropolitan University
  • Lee Parker, Head of Marketing & Anna Clarke, Head of Apprenticeships, Milton Keynes College
  • Ben Verinder, Managing Director, Chalkstream Communications
  • June Cory, Owner, My Mustard
  • Simon Connor, Director, FEmarketing
  • Mark Whittaker, Director of Marketing, Stoke on Trent College
  • Daniel Falls, Director of Consulting & Implementation, EMEA,Hobsons
  • Ben Norman, Head of Marketing & Communications, Exeter College
  • Sarah Baxter, Director of Sales & Marketing, The Bedford College Group
  • Kathy McCormack, Marketing Manager, Petroc
  • Michelle Blake, Marketing Manager, The College of West Anglia
  • Emma Evans, Marketing Manager, City of Wolverhampton College
  • James Brown, Account Director, Net Natives

Topics we covered included:

  • Overview of GDPR for marketers
  • Growing HE in FE
  • Using intelligent research for growth
  • Marketing strategy for growth
  • Maximising conversion through CRM/admissions strategies
  • Growing social engagement
  • Google analytics growth strategies
  • Marketing apprenticeships for growth
  • Growing enrolments through effective CRM
  • Merger communications - growing the reputation of "new" colleges
  • and much more.....

It was a fantastic event, and more feedback will appear here shortly. Thank you to all our speakers, delegates and exhibitors - Lesniak Swann, Forward & Thinking, i-vent, Collabco, Hotcourses Group and Immedia Creative - for making it such a great day. Speakers' presentations will be sent out to delegates as we have them.