Are you ready to unlock the future of college marketing? We’re excited to announce the College Marketing Network Conference 2024, a one-day event that promises to provide you with new insights, inspiration, and practical ideas to elevate your college’s marketing strategies. Join us on Monday 29 January 2024, from 9:00 am at the Crowne Plaza Hotel, Birmingham City Centre.
Why Attend?
The College Marketing Network’s Conference is renowned for bringing together expert speakers and workshop hosts who will showcase and discuss innovative ideas and best practices in the field of education marketing. You’ll leave the conference feeling inspired, armed with new skills, and armed with invaluable insights that you can start implementing immediately. The event is not just about learning; it’s also a great opportunity to network and connect with like-minded professionals in the education sector.
Program Highlights
As a delegate, you’ll have the opportunity to choose from a selection of five workshops to attend during the day. The conference will also conclude with an insightful keynote address from a prominent figure in the education sector who is deeply passionate about marketing.
Workshop Highlights
Here’s a sneak peek of some of the workshops you can expect at the College Marketing Network Conference 2024:
- “Are You Engaging with Your Audience?” – Hosted by Forward & Thinking, this workshop explores the synergy between creative content and targeted media channel strategies to engage students and influencers.
- “Get (and Keep) Their Attention” – Hosted by Smart Distribution Solutions, this session delves into the effectiveness of door drops and direct mail for grabbing and maintaining attention.
- “From Click to Classroom, Maximizing Student Conversion” – Milton Keynes College will guide you through maximizing student recruitment through personalized, persona-based contact plans.
- “The Future of the Prospectus” – Prospectus Plus will explore the history, emerging trends, and future possibilities for college prospectuses.
- “The Power of Subject Area Marketing” – The Manchester College (part of the LTE Group) will demonstrate the effectiveness of subject area marketing in building better relationships and unearthing curriculum USPs.
- “Brand – Oh, Are We Having a New Logo?” – Uncover the importance of branding and its role as the DNA that defines an organization in this workshop hosted by Elvie-Jo Shergold from Bloomsbury Institute London.
- “Top 10 Social Media Musts to Engage Prospective Students in 2024” – Hosted by HyBrid, more details about this session are coming soon!
- “Using AI, First Party Data & Superior UX to Maximize Student Acquisition” – Hosted by Itineris, more details about this session are coming soon!
- “The Video Revolution: Increase Student Numbers with the Power of Video” – College Videos By Media Partnership will reveal the transformative potential of video content in student recruitment.
- “Successful Recruitment to Degree Courses” – Glued will take you through the journey of a degree-level application campaign, discussing creative development, media brief, and more.
- “UX & UI Web Design Best Practice – Promoting the College & Recruiting Students” – Hosted by Concept4, this workshop will delve into the best practices of web design for college promotion and student recruitment.
Check out the full programme!
Opening Keynote Speaker
The conference will kick off with an inspiring keynote address from Michelle Dowse, Principal at Heart of Worcester College. Michelle brings a wealth of experience from the further education sector, and her insights about the future of education marketing are not to be missed.
Exhibitors
We are delighted to have a range of exhibitors attending the event, including:
- Forward & Thinking
- Prospectus Plus
- Go Live Data
- Pathways
- Glued
- Purlos
- Print Data Solutions
- College Videos by Media Partnerships
- Circyl
- Bluestorm
- Smart Distribution Solutions
- Hybrid
Don’t miss this opportunity to stay ahead in the dynamic field of college marketing. Join us at the College Marketing Network Conference 2024 and unlock the future of education marketing. Stay tuned for more details, and secure your spot today!
For more information and and to book, visit: https://m-network.org/conference
We look forward to seeing you in Birmingham for this exciting event.
