The College Marketing Network is proud to announce the successful completion of its diverse and impactful series of online workshops for the 2023/24 academic year. Designed to enhance the skills and knowledge of college marketers, these workshops covered a range of topics essential for today’s dynamic educational environment.
The workshops, which were available exclusively to College Marketing Network members, provided invaluable insights and practical strategies from industry experts. Here is a recap of the sessions that took place:
- The Power of GA4: How To Continually Gain Actionable Insights From Your College’s GA4 Data with FE Marketing
- Digital PR and Media Relations – Gaining Media Coverage for Your FE College with Goldings Communications
- The Guardians of Reputation in the AI Era with c-learning
- Recruiting to Higher Technical and HTQ Courses with Chalkstream
- Mastering SEO Basics: A Practical Guide for UK College Marketers with LocaliQ
- Level Up Your Internal Communication! with Next-Gen Media
- Using Geo-Optimised Mobile Ads to Target Potential Students with Crossover Comms and JCDecaux
- PPC – Why It’s Important Within Education and How to Implement It with LocaliQ
- In Review: The Prospectus with Prospectus+
- Outstanding Employer Engagement – Developing a Mutually Beneficial Relationship with HBM Telemarketing
- How to Increase Conversion, Improve Cost Per Acquisition, and Communication with FE tech
- How to Create the Perfect Poster with JCDecaux
- Enhancing Student Recruitment: AI-Driven Strategies with Hubspot
- Boosting Your Digital Marketing: Strategies & Tools for Success with LocaliQ
- SoS Silence of Suicide with Silence of Suicide
- The FE Audience & Media Engagement with JCDecaux
- The HE Audience with JCDecaux
We extend our heartfelt gratitude to all our hosts who contributed their time and expertise to make these workshops a resounding success. These sessions have equipped members with the tools and knowledge to drive effective marketing campaigns, enhance student recruitment efforts, and manage institutional reputation in an increasingly digital landscape.
Access to the Online Workshops
Join the network today and become part of this supportive community of marketing professionals.
The College Marketing Network is dedicated to supporting marketing professionals within further education. Through workshops, networking events, and resources, we aim to foster a community of practice that drives innovation and excellence in college marketing.
For more information about the member benefits, and the support we provide to members, check out the Membership page
