Chris Morris says he owes his Telford College careers adviser a huge thanks for setting him on the road to a successful career in sales.

The 37-year-old currently works for Sky Media, creating targeted TV advertising platforms which allow businesses to show different ads to different households watching the same programme.

He enrolled on a two-year IT course at Telford College after graduating from Abraham Darby Academy in Madeley, unsure precisely what he wanted to do when it was completed.

“I picked IT because it felt like it would give me transferable skills, but didn’t apply myself at college as well as I should have done,” he said.

“I always remember a conversation with a Telford College careers adviser who took time to talk about me as a person – what I was good at, strong at, and not so strong at – and we discussed the sort of jobs they felt would suit me.

“We ended up coming to the conclusion that the best use of my skill set would be a job that involved being a ‘people person’. It set me on my way, opening up a whole list of job opportunities I hadn’t even realised existed until that point.”

From there, Chris spent two years with Wellington-based estate agents Coleman Estates, before moving to the Shropshire Star as an advertising sales executive, initially on the business team at Ketley and later at its Ludlow office.

Six years later, Chris moved to Global Radio, followed by a period specialising in outdoor billboard sales, before taking on his current role at Sky around three years ago.

“The college was brilliant, the course and the tutors was great, and I made lots of friends,” he said.

“It’s so great to have been able to return to the campus now in my current capacity, helping the college to explore TV advertising opportunities.

“I’m able to work from home, and get the chance to go out and visit businesses, helping them to plan advertising campaigns which can target the homes which match their needs, and demographics.”