
The College Marketing Network’s Conference is designed for marketing professionals in the further education sector, offering new insights and inspiration to spark fresh ideas for implementation at your college.
This one-day event gathers expert speakers and workshop hosts to present and explore innovative ideas and practices. You will also have opportunities to network with peers and discover products and services from industry-leading exhibitors to enhance your strategy. Attendees will depart the conference feeling inspired, equipped with new skills and insights ready to be put into action immediately.
When? Monday 2 February 2026, 9am-4.30pm
Where? Eastside Rooms, Birmingham City Centre
Programme
The programme is shaping up to be an unmissable day, featuring:
- Opening Keynote: Laura-Jane Rawlings MBE DL, CEO of Youth Employment UK, shares insights from the latest youth survey, helping us understand what young people truly need and how to communicate with them effectively.
- 20 Interactive Workshops: Covering the hottest topics in FE marketing, including School Engagement, Marketing Automation, Organic Social, CRM Systems, Ecommerce in FE, AI and emerging technologies—and much more!
- Plenary Session: Social media marketing guru John-Paul from JPS on Socials reveals the latest trends and strategies to elevate your college’s social presence.
- Closing Keynote: Nicky Roach, Director of Marketing and Communications at the City of Liverpool College, shares her passion for leadership and tips on building a personal brand that stands out.
- Networking Opportunities: Connect with fellow FE marketing professionals, exchange ideas, and grow your network.
- Exhibition Zone: Discover innovative products and services from industry-leading providers designed to support and enhance your college marketing strategy.
How to Book
To book your place, please complete the Conference Booking Form
Ticket PRICES
CMN Members Early Discount Offer: £225 pp
Discounted rate available until 31.09.25. Standard CMN Members rate when offer ends, £245pp
Non-CMN Members: £425 pp
Prices are +VAT. Payment can be made by PO or by card online.
Travel & Parking
Travelling by train: Birmingham New Street Grand Central Station is only 0.9 miles from the venue. Check it out on Google Maps
Travelling by car: Millennium Car Park is the nearest car park – Howe Street, B4 7AP.
Open every day, 6am to midnight. (Car park is locked at midnight but vehicles may be left overnight – charges still apply. Total cost will be calculated at time of exit). Pay on exit – cash, debit or credit card.
Up to 12 hrs – £8. Up to 24 hrs – £11.50.
Please be aware of Birmingham’s clean air zone.
Accommodation
The Aloft Hotel is joined to the Eastside Rooms. We have secured special rates for the event:
Single Occupancy – £116 per person per night, B&B (+VAT)
Double Occupancy (twin room) – £127 for two people per night, B&B (+VAT)
These rates are only available through the CMN. Please select the option when booking your event ticket(s).
Alternatively, there are other hotels nearby, which you can book direct:
Clayton Hotel – 0.5 miles from Eastside Rooms
Premier Inn Birmingham City Centre Exchange Square – 0.5 miles from Eastside Rooms
Travelodge Birmingham Central Moor Street – 0.7 miles from Eastside Rooms
Keynote Speakers

Laura-Jane (LJ) Rawlings MBE DL, is the founder of Youth Employment UK, a not-for-profit dedicated to supporting young people with skills, career opportunities, and a voice in youth employment policy.
A recognised expert, Laura-Jane has played a leading role in shaping policy on social mobility, education, and skills. She is involved with the All-Party Parliamentary Group for Youth Employment, co-founded the Youth Employment Group, and serves as a Governor at The Bedford College Group. In 2024, she was awarded an MBE for her services to young people and became a Deputy Lieutenant for Northamptonshire. Laura-Jane frequently represents Youth Employment UK in the media, including BBC Breakfast and Channel 4 News.

JP Stanway is the founder of JPS on Socials, a specialist social media marketing agency helping businesses scale through strategic content and proven systems. With a background in nuclear project management and three years of global travel, JP brings a unique blend of structure and creativity to the digital world. He has grown platforms to over 10 million views, delivered results for SMEs and large brands alike, and now shares his journey of building a business from the ground up. Passionate about storytelling, mindset, and impact, JP’s talks blend real-world experience with actionable insights to inspire and empower others.

Nicky Roach is Director of Marketing and Communications at the City of Liverpool College, the largest FE provider in the city region. A motivational leader and qualified workplace coach, she drives a dynamic marketing and communications service, inspiring teams to deliver results across brand, digital, PR, events, and stakeholder engagement. As a member of the College’s Strategic Leadership Team, Nicky focuses on growing student numbers, boosting market share, and raising the College’s profile, combining strategic vision with hands-on expertise to make an impact in the Further Education sector.
Conference Exhibitors & Workshop Hosts:

From design, to installation, Big City Graphics have all your signage needs covered, big and small. Our unique Big City service will guide you through the project from start to finish. We work closely with our customers to deliver their vision on time, every time. Our attention to detail and commitment to helping our customers sets us apart from the competition.
(EXHIBITOR)

Bluestorm are a full-service marketing agency, specialising in supporting colleges across the UK in every facet of their marketing. From expertly web development that engages and informs prospective students to dynamic student recruitment strategies, targeted keep-warm initiatives, eye-catching prospectus designs, and beyond, we’re dedicated to enhancing your institution’s presence.
(EXHIBITOR & WORKSHOP HOST)

At Bright Ideas we’ve got what it takes to support all your merchandise and clothing requirements no matter how complex. Here’s what we do: We source, design, store & distribute eye-catching merchandise and branded clothing. With over 40 years’ experience servicing the Education Sector we are genuine experts and are on hand to provide advice and guidance to help maximise the impact of any initiative. We are committed to delivering quality products in a responsible way. We offer green options and promote the use of recycled and renewable materials wherever possible helping our clients to deliver ‘conscious promotions’.
(EXHIBITOR)

Clearhead are a creative video & social content agency for brands and organisations. We plan, produce, craft and distribute content that sparks chemistry with your audience delivering creative and production all under one roof. You’re dedicated to making a positive impact in your sector. Imagine the difference it would make to create chemistry with your audience, stand out, and gain trust. We believe that a well-told story can do just that.
Whether you need to emotively connect your message with your audience, communicate complex information, or showcase something new we believe telling stories can create connections, appeal to hearts as well as minds, and bring about change. Through our Creative Chemistry® framework, we help you discover your story, understand your audience, refine your strategy, and transform your marketing.
(EXHIBITOR & WORKSHOP HOST)

Concept4 are a well-known name in college marketing, and we’re not scared to shout about it. Why? Because we design and build first-class college websites and apps.
Our team of seasoned account directors, designers and highly skilled web developers consistently go over and above what’s expected in the further education sector, delivering websites that push boundaries and achieve goals. We’ve built large scale powerful college websites with seamless integrations to MIS systems.
(WORKSHOP HOST)

Forward & Thinking are an experienced team of education marketing and media experts, working with over 50 higher and further education clients across the UK. Forward & Thinking understand the education landscape and pressures faced, particularly around funding, allocation of resources and recruitment targets, we work hard to ease these burdens by offering exceptional multi-channel campaigns that deliver results by expertly planning media that engage and convert audiences.
(EXHIBITOR & WORKSHOP HOST)

Gecko provides an AI-powered student engagement platform. It equips educational institutions globally with the superpowers they need to meet students’ expectations of today while innovating for the needs of tomorrow. We understand that student engagement is more than one single thing; it spans every channel, every touchpoint—emails, texts, forms, events, chats, calls, and more— all connected together, delivering a contextual experience for every student. Our modules launch fast, integrate seamlessly, and come with industry-leading support as standard. Gecko’s platform facilitates millions of student interactions each year, and our customers tell us they’ve never experienced a company like Gecko.
(EXHIBITOR)

Partner with Global to create campaigns that captivate and leave a lasting impression. With us, you gain access to the UK’s most beloved audio brands and the country’s most expansive outdoor network. Plus, we offer podcasts, partnerships, events, and a cutting-edge digital advertising exchange.
Global connects with more people each day than any other company in the UK. Every week, we engage 52 million listeners across radio, Global Player, digital screens, billboards, buses, trams, and metro networks. Each day delivers millions of impactful media moments, allowing you to own your audience’s media experience from morning to night.
(EXHIBITOR)

GM takes the stress out of marketing for both leadership and marketing teams. We take a simple yet effective approach that supports you to create the right marketing strategy.
(EXHIBITOR & WORKSHOP HOST)

Itineris, a multi award-winning digital marketing agency with over 20 years in education marketing. We work collaboratively with each client, delivering award-winning digital strategy, brand development, websites, SEO and marketing campaigns that deliver commercial results.
Our Mission: to partner with ambitious education organisations that want to grow and use digital as a tool to maximise their return on their investment, and in doing so make a real positive impact to students lives. Our team of 28 are a powerful mix of strategist, creatives developers, data analysts, marketing consultants, and project managers bringing together the right skills, experience to deliver digital solutions that drive commercial results.
(WORKSHOP HOST)

Next-Gen Media is fixing the communication problem within colleges.
Their mission is to revolutionise the way in which education providers engage with their students by supplying, managing and maintaining commercial-grade digital screens for Colleges, entirely free of charge.
This is unique because the dual-purpose element means all of their partners can upload their own FE related content onto their screens through an easy-to-use content management portal. Their model is then supported by suitable advertisers who purchase the media space to share their exclusive student-focused discounts, well-being messages and employment opportunities with your students.
(EXHIBITOR)

Nonsensical, the TikTok Marketing Agency manages all aspects of TikTok marketing from content creation, channel management, influencer marketing and paid media activations. The team are trusted by brands such as Huel, HSBC UK, UNiDAYS, University College Birmingham & TikTok themselves. Oli Hills, CEO, is a member of the digital, tech and employer board for Birmingham Metropolitan College.
(WORKSHOP HOST)

Pathways is a suite of career tools that help students see the link between your courses and careers. It brings high quality careers information into your website and shows prospective students and their parents possible career options after studying on your courses.
Pathways is an affordable solution, set up is easy, it requires no extra work from your IT team and helps fulfil Gatsby Benchmarks and Ofsted’s careers criteria.
(EXHIBITOR & WORKSHOP HOST)

Prospectus Plus is a digital tool that provides a sustainable and personalised solution for creating prospectuses. We prioritise sustainability by offering an eco-friendly alternative to paper prospectuses.
Users can create a personalised copy of your prospectus, showing the most relevant content to their needs and interests all in one place. And in turn, creating a higher conversion rate.
Our built-in analytics enables you to monitor and evaluate the effectiveness of your prospectus. This helps you to optimise their prospectus design and content to improve overall performance. Prospectus Plus is revolutionising the way educational institutions approach prospectus creation, offering a comprehensive solution that delivers measurable results.
(EXHIBITOR & WORKSHOP HOST)

Public Sector Media was founded in May 2023, by Anna Crockett and Rachael Parry Jones, and has grown quickly to a point where we offer a 100% holistic approach to Education marketing strategies and services to all our clients. These can include all or some elements from insight, focus groups, full creative support, (often free of charge), digital strategy and execution across socials, and all other digital options, as well as SEO, content creation and management.
Along with this we have strong relationships with all media owners, (eg: OOH, Audio, Radio), and procure at highly incentivised rates. We are completely free to use, totally impartial so you get the right campaign, and we do all the media ‘legwork for you’, so you get the right formats to engage the right people at the right time.
We bring real understanding of how to craft entire campaigns to ensure they resonate with the right people in their environment, with clear behavioural change goals and direct response front of mind.
We understand the Education marketplace and the whole media landscape inside out, and are already working with a number of College Marketing Network clients.
We are happy to deliver a free digital ‘light touch’ audit for any member colleges with future strategic suggestions. Please reach out to us at anna@publicsectormedia.co.uk
(EXHIBITOR)

Spark Media specialises in creating effective video content for the education sector, having worked with schools, colleges, universities, and training providers across the UK. With over a decade of experience, our full-service video production company offers services including scriptwriting, filming, editing, animation, drone work, VR 360° filmmaking, and live streaming. Our work includes TV ads, social media content, recruitment films, enrolment adverts, drone tours, case studies, and student testimonials. As passionate storytellers, we place creativity at the heart of everything we do, producing high-quality content that inspires and engages.
(EXHIBITOR & WORKSHOP HOST)

Transform how you manage student relationships with our intuitive, cost-effective CRM designed specifically for educational providers.
Whether you’re a small, medium, or specialist institution, our SaaS solution creates a single source of truth, streamlines communication, enhances engagement, simplifies data management and centralises all your marketing and recruitment needs—without the complexity (price and consultant need) of an enterprise system!
With quick implementation (<28 Days) and ongoing product updates, our CRM helps you hit the ground running with simple, easy-to-use, sector-specific technology loved by our partners & users.
Visit our stand to see how we can support your institution’s goals with a tool built specifically for your needs.
(EXHIBITOR)

The Cusp are a full service marketing agency with a proven track record of excelling in creating customised marketing strategies that align with the specific needs and goals of educational institutions, effectively conveying their values, strengths, and offerings to the target audience.
(WORKSHOP HOST)

Steve Hyland, Director of Comms & Marketing at MidKent College will be hosting a workshop on a very hot topic – Internal Comms, and it’s a topic that Steve is very passionate about.
(WORKSHOP HOST)

James Pennington, Local College Director and Strategic Lead for School Partnerships, and Suzie Doherty, Head of Marketing & Admission at Heart of Yorkshire College will be sharing their knowledge about school partnerships and keep-warm strategies.
(WORKSHOP HOST)

The marketing team from College of West Anglia will be sharing their experience and insights of implementing the HubSpot CRM system.
(WORKSHOP HOST)

Kristian Mansfield, Digital Marketing Lead at Inspire Education Group will be talking about marketing automation and how is can boost efficiency and help measure the impact of campaigns.
(WORKSHOP HOST)

Morley College will be sharing their experience and insights of using e-commerce to boost enrolments.
(WORKSHOP HOST)

Mike Needham, Director of Marketing at Shrewsbury Colleges Group will be delivering a workshop – we’re just deciding on the topic!
(WORKSHOP HOST)
Exhibition Space & Workshops
If you feel your business would benefit from attending the CMN conference and networking with further education marketing professionals from across the UK, there are options available to attend as an exhibitor and/or host a workshop. Please email emma@m-network.org for more information.