
Celebrating the Success of Marketing in Further Education
The FE First Awards celebrates the achievements of marketing teams and individuals in colleges and sixth forms from across the country. The prestigious event, highly regarded in the sector, is the only awards to solely celebrate marketing in the further education arena.
When? Monday 2 February 2026, 6.45 – 11pm
Where? Eastside Rooms, Birmingham City Centre
Award entry deadline: 14 November 2025
Finalists announced: w/c 8 December 2025
FE First Awards 2026 categories:
- Low Budget Campaign Award
- Internal Impact Award
- Events Management Award
- Social & Digital Media Impact Award
- Website Development Award (sponsored by Concept4)
- Innovation & Creativity Award (sponsored by qlue)
- Communications Campaign Award (sponsored by Global)
- Targeted Recruitment Campaign Award (sponsored by Public Sector Media)
- Prospectus Award
- Sustainability Impact Green Marketing Award (sponsored by Next-Gen Media)
- Apprentice Star Award*
- Rising Star Award* (sponsored by Student CRM)
- Marketing Superstar Award*
- Marketing Team of the Year (Small Team – 5 FTE members of less)* (sponsored by Pathways)
- Marketing Team of the Year (Large Team – 6 FTE members or more)* (sponsored by Bluestorm)
- Best of the Best 2026** (sponsored by Itineris)
* These categories are only open to colleges in current membership of the CMN at the time of the awards.
** Judged from the winners in each category.
Check out all the photos from the FE First Awards 2025
How to Enter
STEP 1 – Download the entry forms and decide which award(s) you are going to enter.
STEP 2 – Write your award entry/entries – remember, your entry will be judged only by the information you submit so make sure you include all the details that make your entry a winner!
STEP 3 – Complete the Awards Application Form selecting the categories you will be entering. (This form is used to check we have received all the entries, and that emails haven’t gone missing).
STEP 4 – Email your completed entry to emma@m-network.org
Email each award entry separately with ‘FE First Awards Entry: [Name of category]’ as the email subject.
Entry Fees
CMN Members – FREE
Non-CMN Members – £125 per entry
Prices are +VAT. Payment can be by PO or online.
Entry Criteria
You must be a further education college or sixth form operating in the UK.
FE First Awards Gala Dinner
The gala dinner is a formal event, starting with a drinks reception, followed by a three course meal, and then the awards presentation. Dress code is formal, black tie optional but encouraged.
Tickets
CMN members – £90 pp
Non-CMN Members – £145 pp
Prices are +VAT. Payment can be by PO or online.
Travel & Parking
Travelling by train: Birmingham New Street Grand Central Station is only 0.9 miles from the venue. Check it out on Google Maps
Travelling by car: Millennium Car Park is the nearest car park – Howe Street, B4 7AP.
Open every day, 6am to midnight. (Car park is locked at midnight but vehicles may be left overnight – charges still apply. Total cost will be calculated at time of exit). Pay on exit – cash, debit or credit card.
Up to 12 hrs – £8. Up to 24 hrs – £11.50.
Please be aware of Birmingham’s clean air zone.
Accommodation
The Aloft Hotel is joined to the Eastside Rooms. We have secured special rates for the event:
Single Occupancy – £116 per person per night, B&B (+VAT)
Double Occupancy (twin room) – £127 for two people per night, B&B (+VAT)
These rates are only available through the CMN. Please select the option when booking your event ticket(s).
Alternatively, there are other hotels nearby, which you can book direct:
Clayton Hotel – 0.5 miles from Eastside Rooms
Premier Inn Birmingham City Centre Exchange Square – 0.5 miles from Eastside Rooms
THANK YOU TO OUR AWARD SPONSORS

Bluestorm are a full-service marketing agency, specialising in supporting colleges across the UK in every facet of their marketing. From expertly web development that engages and informs prospective students to dynamic student recruitment strategies, targeted keep-warm initiatives, eye-catching prospectus designs, and beyond, we’re dedicated to enhancing your institution’s presence.

Concept4 – a well-known name in college marketing, and we’re not scared to shout about it! Why? Because we design and build first-class college websites and apps.
Our team of seasoned account directors, designers and highly skilled web developers consistently go over and above what’s expected in the further education sector, delivering websites that push boundaries and achieve goals. We’ve built large scale powerful college websites with seamless integrations to MIS systems.

Partner with Global to create campaigns that captivate and leave a lasting impression. With us, you gain access to the UK’s most beloved audio brands and the country’s most expansive outdoor network. Plus, we offer podcasts, partnerships, events, and a cutting-edge digital advertising exchange.
Global connects with more people each day than any other company in the UK. Every week, we engage 52 million listeners across radio, Global Player, digital screens, billboards, buses, trams, and metro networks. Each day delivers millions of impactful media moments, allowing you to own your audience’s media experience from morning to night.

A multi award-winning digital marketing agency with over 20 years in education marketing. We work collaboratively with each client, delivering award-winning digital strategy, brand development, websites, SEO and marketing campaigns that deliver commercial results.
Our Mission: to partner with ambitious education organisations that want to grow and use digital as a tool to maximise their return on their investment, and in doing so make a real positive impact to students lives. Our team of 28 are a powerful mix of strategist, creatives developers, data analysts, marketing consultants, and project managers bringing together the right skills, experience to deliver digital solutions that drive commercial results.

Next-Gen Media is fixing the communication problem within colleges.
Their mission is to revolutionise the way in which education providers engage with their students by supplying, managing and maintaining commercial-grade digital screens for Colleges, entirely free of charge.
This is unique because the dual-purpose element means all of their partners can upload their own FE related content onto their screens through an easy-to-use content management portal. Their model is then supported by suitable advertisers who purchase the media space to share their exclusive student-focused discounts, well-being messages and employment opportunities with your students.

Pathways is a suite of career tools that help students see the link between your courses and careers. It brings high quality careers information into your website and shows prospective students and their parents possible career options after studying on your courses.
Pathways is an affordable solution, set up is easy, it requires no extra work from your IT team and helps fulfil Gatsby Benchmarks and Ofsted’s careers criteria.

Public Sector Media was founded in May 2023, by Anna Crockett and Rachael Parry Jones, and has grown quickly to a point where we offer a 100% holistic approach to Education marketing strategies and services to all our clients. These can include all or some elements from insight, focus groups, full creative support, (often free of charge), digital strategy and execution across socials, and all other digital options, as well as SEO, content creation and management.
Along with this we have strong relationships with all media owners, (eg: OOH, Audio, Radio), and procure at highly incentivised rates. We are completely free to use, totally impartial so you get the right campaign, and we do all the media ‘legwork for you’, so you get the right formats to engage the right people at the right time.
We bring real understanding of how to craft entire campaigns to ensure they resonate with the right people in their environment, with clear behavioural change goals and direct response front of mind.
We understand the Education marketplace and the whole media landscape inside out, and are already working with a number of College Marketing Network clients.
We are happy to deliver a free digital ‘light touch’ audit for any member colleges with future strategic suggestions. Please reach out to us at anna@publicsectormedia.co.uk

A well established web design, development, and marketing agency with a strong specialisation in the FE sector.

Transform how you manage student relationships with our intuitive, cost-effective CRM designed specifically for educational providers.
Whether you’re a small, medium, or specialist institution, our SaaS solution creates a single source of truth, streamlines communication, enhances engagement, simplifies data management and centralises all your marketing and recruitment needs—without the complexity (price and consultant need) of an enterprise system!
With quick implementation (<28 Days) and ongoing product updates, our CRM helps you hit the ground running with simple, easy-to-use, sector-specific technology loved by our partners & users.
Reach out to us to see how we can support your institution’s goals with a tool built specifically for your needs.

Award Sponsorship
The FE First Awards celebrates the very best of marketing in the further education sector. Sponsoring an award provides your business the opportunity to be seen by, and engage with, marketing professionals from colleges and sixth forms from across the UK.
The FE First Awards is held on the same day as our conference where there is also opportunity to network with delegates by exhibiting and/or hosting a workshop.
If you’re interested in finding out more, please email: emma@m-network.org
Award Judging
All of the award entries are judged by a panel of professionals who specialise in the further education sector and the College Marketing Network oversees the entire awards process with the highest standards of care and confidentiality.
All entries are reviewed and pre-scored by the panel of judges. Judges then review and discuss the top-scoring entries in detail, agreeing on the winners for each category. Each award category will be judged by two panel members, and all judges must declare any potential conflicts of interest before the judging process begins.
Meet the Judges

Antoinette Perry
Education Marketing Specialist and Founder of Marketing at 43
Connect with Antoinette

Gurinder Rai
FE Marketing and Events Professional
Connect with Gurinder

Rachel Till
Marketing Mentor and Communications Coach and Owner of Rebel Leaders
Connect with Rachel

Sally Steadman
A Strategic Marketer with Specialist Knowledge in Education
Connect with Sally

Duncan Adams
Strategic Advisor and Marketing Specialist
Connect with Duncan

Kim Hughes
Public Relations and Communications Specialist and Owner at Goldings Communications
Connect with Kim

Richard Walker
Digital Marketing Consultant and Owner at Serpass Digital
Connect with Richard

Jo Costello
Experienced within the education sector, delivering campaigns that engage and convert students
Connect with Jo

Jess Hickman
Co-founder and Director at The Cusp
Connect with Jess

Louise Rengozzi
Co-founder and Director at The Cusp
Connect with Louise

Dan Murphy
Digital Director at Bluestorm
Connect with Dan

Matt Horsup
Digital Director at Itineris
Connect with Matt

Jane Cleaver
Managing Director at Concept4
Connect with Jane

John-Paul Stanway
Founder of JPS on Socials
Connect with JP

Laura Boundy
FE Specialist Marketing Consultant
Connect with Laura

Claire Rogers
Education Marketing Specialist and Director at Propell Marketing
Connect with Claire

Cassia House
Marketing and Public Relations Specialist at Goldings Communications
Connect with Cassia

James McCracken
Founder and Tutor at
Frances and Kevin
Connect with James

Matt Burton
FE & HE Education
Marketing Specialist
Connect with Matt

Michelle Perkins
Marketing Specialist at
Micca Marketing
Connect with Michelle

Sarah Cousins
FE Marketing Specialist
Connect with Sarah