• Page header image with text stating: 5 cities, 161 marketing professionals, 86 UK colleges, supported by 16 businesses.

    The 2025 CMN Roadshow has proven to be an exciting and valuable new addition to CMN events calendar, offering further opportunities for professional development for marketers in Further Education (FE). While the CMN Conference remains the pinnacle event of the year, this new series of Roadshow events has been specifically designed to reach a wider audience of FE marketing teams across the UK.

    Spanning five cities – Manchester, Bristol, London, York, and Birmingham – this year’s Roadshow delivered dynamic, relevant content to 161 marketing professionals from 86 colleges across the UK, providing a unique platform for sharing knowledge, networking, and enhancing the professional skills of FE marketing teams nationwide.

    The Roadshow series was designed to give marketing professionals in the FE sector an opportunity to exchange ideas, gain invaluable insights, and connect with industry experts. With support from 16 businesses, including leading speakers and exhibitors, the Roadshow has become a key event in the calendar for anyone in FE marketing.

    Each of the five events offered a packed agenda with a diverse range of speakers, covering the latest trends and pivotal topics shaping FE marketing today. The event format was designed to be engaging and interactive, allowing attendees to participate in focused, 30-minute presentations that kept things concise yet full of value.

    A Leader in CPD for Marketing Professionals in FE

    Continuous Professional Development (CPD) opportunities for marketing professionals in Further Education are limited, with many struggling to find relevant training tailored to their needs. CMN is proud to be leading the way by providing a platform where marketing professionals can access expert-led sessions, connect with peers, and gain practical knowledge that is directly applicable to their roles.

    The Roadshow series was developed to fill this gap, helping marketing professionals in FE stay up-to-date with the latest tools, trends, and strategies that are shaping the future of their sector.

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    “The 2025 CMN Roadshow has been a remarkable success, providing a platform for FE marketing professionals to exchange ideas, gain invaluable insights, and forge meaningful connections. We are delighted to see such strong participation from colleges across the UK. We’re already planning the 2026 events!”
    Emma Wilde, Executive Director of CMN

    The Power of Partnerships

    The success of the Roadshow wouldn’t have been possible without the collaboration of 16 businesses that supported the events as speakers and exhibitors. These companies brought forward new ideas, tools, and solutions specifically designed to help FE colleges thrive in today’s ever-changing landscape. Their contributions played a significant role in creating an event experience that was both educational and practical.

    Some of the businesses that supported the Roadshow included:

    What Attendees Had to Say

    The feedback from those who attended the Roadshow has been overwhelmingly positive. Many delegates expressed appreciation for the high-quality sessions, the opportunity to meet like-minded professionals, and the valuable ideas they took away.

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    Harriet Haworth, Digital Marketing Manager at United College Group (UCG), shared her experience:
    “I just wanted to say a big thank you for organising the CMN Roadshow. It was such a well-run and valuable event – a great opportunity to connect with colleagues across the sector and take away some fresh ideas and inspiration.”

    Stef from the National College for Digital Skills also praised the event:
    “This was the first CMN event I attended, and I found the range of speakers so very useful. Some great new contacts for us! I also really liked the format—short, engaging presentations. Emma did a brilliant job with preparations, hosting, and creating a really comfortable, fun, and accessible atmosphere at the event. I’m looking forward to the next one!”

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    Looking Ahead: The CMN Conference 2026

    CMN is excited to announce the next event in its calendar, the annual CMN Conference, which will be held on Monday 2 February 2026 in Birmingham. This event promises to be packed with insightful presentations, networking opportunities, and practical takeaways for FE marketing professionals. Delegates will gain valuable knowledge on the latest trends, strategies, and tools needed to succeed in the evolving marketing landscape.

    As the Further Education sector continues to grow and adapt, CMN remains committed to supporting marketing teams with the resources, knowledge, and connections they need to succeed. The success of the 2025 Roadshow is a testament to the vital role CMN plays in fostering collaboration and innovation within the FE sector.

  • Castleford College’s Automotive students have benefited from a generous equipment donation from one of the UK’s leading sustainable waste management companies, Biffa.

     

    Chris Williams and Richard Hoyland from Biffa recently visited the College’s Automotive Department to donate the DAF LV truck, which was previously used to empty bins on the A1’s laybys.

     

    The addition of the truck to the Department’s extensive fleet of Heavy Goods Vehicles (HGV) and Large Good Vehicles (LGV), ensures that its learners can train on industry-standard equipment which is used out in the field.

     

    Biffa currently employs two of Castleford College’s Level 3 HGV Apprentices, Bailey and Nathan, who are currently progressing through their three-year programmes.

     

    Richard Hoyland, Biffa Regional Fleet Manager for Yorkshire and East Midlands, said: “We’re great advocates of apprenticeships at Biffa and are continuously looking for ways to support apprentices coming through the industry. We hope that the donation of the DAF LV truck will enhance Bailey, Nathan and other apprentices’ learning, enabling them to practice and further develop their service and maintenance knowledge.”

    Greg Clark, Head of Engineering and Automotive at the Heart of Yorkshire Education Group said: “Donations such as these are incredibly valuable to our department and are vital in helping to train the mechanics of the future. This will enable our apprentices and learners to hone their skills when it comes to inspecting and repairing HGVs, which will prepare them for a range of roles in the industry.”

     

    Castleford College offers a variety of apprenticeships across a wide range of sectors, providing businesses a route to harness fresh talent, whilst enabling students to earn as they learn.

  • The marketing efforts of the Heart of Yorkshire Education Group were recognised on a national scale as part of the College Marketing Network’s FE First Awards.

    The FE First Awards celebrates the achievements of marketing teams and individuals in colleges and sixth forms from across the country. The prestigious event is highly regarded in the sector and is the only awards to solely celebrate marketing in the further education arena.

    Hosted at the Crowne Plaza Hotel in Birmingham, the awards were presented by Baasit Siddiqui who rose to fame after appearing on Gogglebox.

    Acknowledging the success of the Group’s Open Events, colleagues from the Group’s Marketing & Creative Team were awarded the Silver Award for Events Management (sponsored by Student CRM).

    Following the merger of Selby College and Wakefield College in March 2022, the Heart of Yorkshire Education Group’s Open Events were reimagined to reflect the Group’s newly unified brand, including the elevation of Castleford College to full college status.

    Through a multi-channel marketing campaign, the Group’s Marketing Team leveraged both digital and in-person channels to effectively reach prospective school leavers, adult learners, apprentices and higher education students.

    This resulted in a huge 19% increase in visitors of prospective learners and overall student numbers for 23/24 grew by 879 from the previous year – achieving a 9.1% rise in student numbers, representing a growth of £3.4million in funding.

    The Group’s Marketing & Creative Team were also Highly Commended for the Team of the Year award (sponsored by Gray Manning & Partners), acknowledging their efforts post-merger to combine their skills and knowledge to become a collaborative, high-performing and results-driven team.

    Covering a vast remit, the Department includes marketing, communications, PR, campaigns, web development, social media, events, videography, design and printing. The structure and skillset of the Team ensures that it can deliver an end-to-end service, right from the initial ideas stage to copywriting, designing and printing. 

    The Team has also recently been shortlisted for the Marketing Excellence Award and the Team of the Year Award at the Goole and Howdenshire Business Awards 2025.

    Lorraine Cross, Group Executive Director for External Partnerships, Skills and Apprenticeships at the Heart of Yorkshire Education Group, said: “It’s fantastic to have the efforts and hard work of our Marketing & Creative Team acknowledged at such a prestigious event in the sector. The Team has worked cohesively since the start of the merger, combining their expertise and vast skillset to deliver targeted and effective marketing campaigns which have raised the profile of the organisation and achieved a significant increase in our Open Event attendee numbers and our overall student numbers. This has been integral to the success of the merger and our future growth as an organisation.” 

  • Secretary of State for the Home Department and Member of Parliament (MP) for Pontefract, Castleford, Knottingley and Altofts, Rt Hon Yvette Cooper, visited Castleford College last week to see the progress of its brand-new construction facilities.

    Principal and Chief Executive, Sam Wright and Local College Director, Steve Harrison, provided the Home Secretary with a tour of the development, which aims to provide a large space for students from a range of construction disciplines to enhance their learning using new innovative technologies.

    The development is an expansion of the College’s existing construction facilities that feature state-of-the-art brickwork, carpentry and electrical workshops, which Yvette also visited.

    The Home Secretary spoke to learners about their experience at the College and how their qualifications are preparing them for a range of careers in construction.

    Yvette Cooper said: “Castleford College’s new building dedicated to training and apprenticeships is a great opportunity for local young people. The College is becoming a real centre for excellence for construction skills at a time when we need more young people starting apprenticeships. It’s great to see the college going from strength to strength and supporting good quality local jobs.”

    During her tour, the Home Secretary also stopped by the Heart of Yorkshire Education Group’s Curriculum Stakeholder Event which invites local and national employers and partners to help shape the Group’s curriculum strategy.

    Fruitful discussions were had with employers such as Ardagh Group, Crompton Controls, His Majesty’s Prison Service and more, about how the Group can align its curriculum with industry demands – helping to meet local, regional and national skills needs.

    Sam Wright said: “Developing an education offer which is responsive to the skills needs of our region is incredibly important to us at the Heart of Yorkshire Education Group. That is why we regularly engage with external stakeholders to help shape our curriculum and continuously invest in our facilities to create realistic and immersive learning environments for our students. It was a pleasure to be able to demonstrate this to the Home Secretary and to further discuss how the College can support skills development in our district.”

    With strong ties to the College, Yvette officiated the launch of Castleford College in November 2022 after it was granted official College status in March earlier that year, following the formation of the Heart of Yorkshire Education Group.

  • Two Sixth Form students from Selby College have been offered places at one of the UK’s top universities, the University of Oxford.

    An aspiring Lawyer, Henry Toye, who is currently studying A Levels in Biology, Business and Mathematics at the College, has been offered a place to study Law at Oxford University. Fellow A Level student Ben Nelson, who is studying Biology, Chemistry, Mathematics and Further Mathematics, has gained a place to study Chemistry.

    Ben said: “I chose to study these A Level subjects because I knew they would help me to get into my dream university. My tutors have been incredibly supportive of my university applications and even held one-to-one sessions where we would go over my personal statement and practice mock interviews.”

    Henry said: “The A Level tutors at Selby College really care about your progression and are always encouraging you to do well. This includes taking part in extra-curricular activities such as the Intermediate Biology Olympiad competition, which helped to expand my knowledge and understanding of Biology.”

    15 students took part in the Intermediate Biology Olympiad 2024 competition, which saw three students take home Silver medals and two students win Bronze medals.

    Karen Ralphs, Head of A Levels and Applied Science at the Heart of Yorkshire Education Group, said: “Being offered a place to study at one of Britain’s top universities is an extraordinary achievement and I hope Ben and Henry are incredibly proud of themselves. This is a testament to the hard work and determination they’ve shown throughout their studies, as well as the high-quality teaching and support of our fantastic A Level tutors who have paved the way for their academic and personal success.”

    Selby College’s Mentoring for Excellence programme has helped many of its students attain places at Britain’s top universities, including Durham University, the University of Oxford and Cambridge.  

    After achieving A*s in English Language, Maths and Biology, former student Emily Morbey secured a place to study Human Sciences at the University of Oxford and later progressed on to a Master of Philosophy in Population Health Sciences degree at the University.

    Reaching even higher levels of academia, Emily is now studying a PhD in Genetic Epidemiology at the University of Cambridge.

    In 2024, Selby College achieved a remarkable 99.5% pass rate across its A Level programmes, with many of its students securing places at Russell Group universities including the University of Leeds, the University of Manchester and the Newcastle University.

    15 out of 16 of the College’s A Level programmes achieved a 100% pass rate including Art & Design, Biology, Chemistry, English Literature, Geography, History, Mathematics, Law, Psychology and more, with 39% of students securing high grades (A*/A/B).

  • As part of its commitment in creating an inclusive workplace and learning environment, the Heart of Yorkshire Education Group has been awarded the Investors in Diversity accreditation by the National Centre for Diversity.

    The Group has achieved the Bronze accreditation, which highlights its dedication to embedding the national FREDIE framework into its organisational systems, including its policies and procedures.

    FREDIE stands for Fairness, Respect, Equality, Diversity, Inclusion and Engagement and is designed to create a truly inclusive culture.

    Sam Wright, Principal and Chief Executive Officer at the Heart of Yorkshire Education Group, said: “Inclusion is far more than a word, it’s what defines us as an organisation. That is why it’s one of our core values and is something which I see our staff live and breath every day in their work. We have strong foundations in place and achieving the Inclusion in Diversity accreditation is a testament to our efforts in creating an inclusive community for our learners and staff. We look forward to building on this as we strive to achieve the Silver accreditation, ensuring our employees voices are heard and that we understand everyone’s experiences and how we can improve them.”

    To introduce the FREDIE framework to its staff, the Group held a Continuous Professional Development (CPD) day which included a range of sessions that sparked curiosity, inspired learning and encouraged meaningful conversations around Equality, Diversity and Inclusion (EDI).

    Founder and Chief Executive Officer at the National Centre for Diversity, Solat Chaudhary, also delivered engaging sessions on how to make inclusion safe again.

    Solat, said: “FREDIE has the power to completely transform organisations when it’s embedded into workplace cultures, and it was great to be able to demonstrate its effectiveness at the Heart of Yorkshire Education Group’s CPD day. As it’s a national benchmark, it gives organisations something to strive for and compare themselves to, providing them with insights into key strengths and areas that require further development. We’re delighted that the Group has achieved the Bronze accreditation and our team will be working closely with them in the next stages of their FREDIE journey, empowering them to achieve Silver and one day, Gold.”

    Reinforcing its commitment to excellence, inclusivity, and continuous growth, the Group has also signed the Association of College’s (AoC) Equity, Diversity & Inclusion Charter.

    As part of this, the Group is encouraged to create an inclusive culture and value diversity when developing its policies and practices. 

  • Staff and students from United Colleges Group’s newly opened Euston Skills Centre campus, part of the College of North West London, attended an exclusive event at 10 Downing Street this month.

    The event, hosted by Prime Minister Sir Keir Starmer, marked the announcement of an increase in defence budget by the UK Government. The investment aims to support British businesses aligned with defence resource, including the Engineering and Construction industries.

    Euston Skills Centre, operated by United Colleges Group and its partners Camden Council, opened its doors in 2024 and offers state-of-the-art training and facilities on courses across engineering and the built environment.

    During the event at Number 10, learners from the college were able to speak with exhibitors and potential employers in attendance. They listened to a speech from the Prime Minister, who then took the time to speak with the students individually about their courses and plans for the future.

    United Colleges Group CEO & Group Principal Stephen Davis said: “It is always a fantastic experience for anyone to go to Downing Street but for our students to walk through that door shows them the power of education and opportunity. This is what we do as a college, as an anchor institution and as a changemaker organisation. My thanks to the Prime Minister for inviting our students to share their stories and allowing them to add one more to their own personal journey.”

    The visit comes during Colleges Week 2025, an Association of Colleges initiative running from 3 – 7 March. Using the Government’s five missions as a framework, the week aims to highlight the fundamental role colleges have in building brighter futures for their students, staff, and for their local communities.

     

  • Heart of Worcestershire (HoW) College marked Colleges Week by joining the University of Worcester for the opening of a new University Centre.

    The centre will see the University of Worcester and HoW College working more closely to provide a growing number of higher education opportunities for learners across the region, with staff from both organisations working together to provide students with an enriched curriculum and enhanced aspirations.

    Michelle Dowse, Principal and CEO of Heart of Worcestershire College, said: “The launch of the new University Centre is not only about creating more opportunities and improving pathways for our students, but it further strengthens our partnerships with the University of Worcester.”

    She added: “Our role in Worcestershire as an anchor institution is something that is hugely important to us, and we have a shared vision that, by working together, we can offer a high-quality education which benefits both the students and the wider community, combining our own strengths of academic excellence with the broader opportunities which the university offers.”

    Professor David Green CBE DL, Vice Chancellor and Chief Executive of the University of Worcester, said: “The purpose of this centre is to help nurture and support the invaluable work that HoW college does across Worcestershire, and to make it even more straightforward for its graduates to gain access to courses at the University.”

    He added: “The establishment of this Centre is further proof of the shared commitment we all have to nurturing education and building skills across the region.”

    For information on courses at Heart of Worcestershire College visit www.howcollege.ac.uk

    For information on courses at University of Worcester visit www.worcester.ac.uk

  • City College Plymouth has proudly launched its cutting-edge Cyber Security Suite, further cementing its reputation as a leader in digital education. This milestone comes as the College celebrates being awarded the prestigious 2024/25 AoC Beacon Award for Digital Innovation – a national recognition of excellence in further education.

    The new Cyber Security Suite has been designed to provide students with practical experience in addressing today’s cyber security challenges. Supported by BIT Training and The CyberHub Trust, and funded by the Local Skills Improvement Plan, this state-of-the-art facility reinforces the College’s commitment to bridging the digital skills gap and equipping students for high-demand roles in the digital economy. With demand for talent across the cyber security sector significant, this initiative ensures students are well-positioned to access high-value jobs in the tech industry.

    As the South West’s first Google for Education Reference College, City College is a leader in digital skills education. This latest facility builds upon the College’s digital learning environment, which includes cutting-edge resources like a high-tech immersive room, a digital skills lab, and extensive IT resources, all designed to prepare students with future-ready skills.

    The launch event featured an interactive demonstration by students and a networking session with industry leaders and professionals, providing attendees with insight into the suite’s capabilities. 

    “We’re excited to launch our new Cyber Security Suite at City College Plymouth,” said Jackie Grubb, Chief Executive. “It highlights our commitment to equipping students with essential digital skills through hands-on experience with industry-standard tools to protect data, secure networks, and counter cyber threats.

    “These facilities bridge the digital skills gap, preparing our students for in-demand roles and supporting regional economic growth. We’re grateful to BIT Training and The CyberHub Trust for their invaluable support in making this initiative possible and ensuring our students are ready for a technology-driven world.”

    Mike Dieroff, CEO of BIT Group said, “By partnering with City College Plymouth and The CyberHub Trust, BIT Group is helping to build a more resilient workforce across the South West. We have fostered a long-term relationship, which is maturing and improving into areas of co-delivery between industry and education. Our expertise in information security consultancy and global cyber training delivery, combined with the Cyber Security Suite’s advanced technology, will provide students with hands-on experience in defending against real-world cyber threats. We are excited to be able to provide access to these skills, to even more people in the region with this partnership!”

    Level 3 computing student Jay Fitzgerald shared his enthusiasm for the new facilities, saying, “I am really excited about the new security operation centre, as it inspires me and will hopefully inspire others to take an interest in cyber security. Having more advanced equipment will allow me a fuller understanding of threats that organisations face, and I cannot wait to study this subject at a higher level as a result.”

    The Cyber Security Suite features advanced technology for incident response and business continuity training, simulating real-world scenarios that prepare students for the challenges of a technology-driven world.

  • City College Plymouth has been recognised as a trailblazer in digital innovation, winning the prestigious Jisc-sponsored Effective Use of Digital Technology category at the 2025 Association of Colleges (AoC) Beacon Awards.

    Developed in-house using Google Workspace’s ‘no-code’ technology, this pioneering tool streamlines previously time-consuming, manual processes. By reducing administrative burdens and boosting staff productivity, it ensures greater personalised support for students, reinforcing City College Plymouth’s commitment to excellence in education. 

    Jackie Grubb, Chief Executive of City College Plymouth, said: “Winning this award is a reflection of our bold approach in embracing cutting-edge technology. Our AI-powered Quality of Education tool is not just enhancing learning – it’s revolutionising the way we support our staff, ultimately benefiting our students. By leading the way in digital transformation, we are ensuring that Plymouth remains at the forefront of education innovation, preparing students for the careers of the future.”

    The College’s innovative use of AI and digital technology has already seen significant success, enhancing efficiency and reducing costs, while ensuring that students’ voices remain central to its development. Input from student forums has played a key role in refining the tool, ensuring it directly enhances their learning  experience.

    The AoC Beacon Awards are among the most prestigious honours in UK further education, celebrating colleges that demonstrate exceptional innovation and impact. This recognition reinforces City College Plymouth’s position as a pioneering, digital-first college – leading the way in the South West and beyond.

    Sally Cresswell, Cabinet Member for Education, Skills, and Apprenticeships at Plymouth City Council added: “This is absolutely fabulous news. As Cabinet Member I have to reiterate all of this. It’s excellent news for the College, even greater opportunities for students and brilliant news for the City of Plymouth. Congratulations to all and well deserved acknowledgment of the hard work and dedication of the staff.”

    Paul McKean, Director of Further Education at Jisc and Beacon Award judge said: “Congratulations to City College Plymouth on achieving the top spot in the Jisc sponsored effective use of digital technology category at this year’s AoC Beacon Awards.

    “The College won for their innovative new AI powered Quality of Education app that has enhanced productivity and reduced teacher workloads in a simple, fast, accessible and cost-effective way, allowing more time to spend one-on-one with learners.

    “The use of Google Workspace’s ‘no-code’ technology has supported greater buy-in from staff, making it easier for those without a technical background to enjoy the same benefits and produce the same outcomes for learners – a true example of using tech for good.”

  • Highly influential publicity, artist and repertoire (A&R) and label management expert Chris Abbot delivered an inspiring guest lecturer to our music students at Lichfield College today.

    Growing up in Walsall and now residing in Lichfield, Chris dropped into the college to share anecdotes from his illustrious career working with some of the most famous and talented artists and labels in the industry.

    Collaborating with major labels including EMI, Sony Music, Heavenly, Sire, Palm, Polydor, Universal, and Underground Resistance, Chris’ extensive experience and industry insights provided students with a unique and inspiring perspective on the music business.

    During the lecture, Chris emphasised the importance of creativity, collaboration, and the need to listen to all kinds of music. His engaging and inspirational talk was filled with amazing stories and insights, highlighting the incredible opportunities available in the music industry for students with passion and hunger.

    Chris began his music business career in publicity and label management, eventually moving on to work at renowned labels such as Heavenly Records and Creation Records. With his own label, Infonet Electronic Recordings, he pioneered new techno music from New York, Detroit, and London, overseeing the visual and promotional aspects of the artists. At Creation Records, Chris worked with iconic bands including Oasis, Primal Scream, Robbie Williams, Fatboy Slim, and U2.

    Music tutors, Dan Gallagher and Geoff Hornsby said “We would like to extend a huge thanks to Chris for taking time out of his busy schedule to visit our students. His visit has left our students feeling motivated, inspired and eager to pursue their own careers in the music industry – and we can wait to see what amazing things they go on to achieve”.

Founded in 1987 by a group of college marketers, the College Marketing Network’s sole purpose is to promote and facilitate best practice. We do this through training and professional development, enabling networking, and supporting our members via a range of online and other services. CMN is a non-profit making body with no commercial ties.

The College Marketing Network is here to support marketing teams in colleges and sixth forms across the country.

CMN runs regular FREE workshops and groups where members meet (online) to share best practice, new ideas and support each other with projects. We also have email groups for specific areas of interest – see the membership section for full details.

The annual CMN Conference will give you new insights, inspiration and support from fellow marketers, giving you new ideas to take away and work with in your college. The one-day event is packed with workshops covering key topics to support your marketing developments in the ever changing landscape of FE.

The FE First Awards, hosted by the CMN each year, is a nationally recognised event to celebrate the amazing work achieved by colleges and sixth forms from all over the UK and is supported by businesses who believe in and support the education sector.

“I was blown away by the range of workshops of offer at the CMN Conference 2022 – it was difficult to choose which ones to attend! The day was very worthwhile and it’s always good to network with fellow marketers and share ideas. As always, I’ll see you again next year. These events are always very inspiring.”

Michelle Blake, Marketing Manager, College of West Anglia


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