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CMN MEMBER WORKSHOPS

At the College Marketing Network, we are committed to supporting the ongoing professional development of our members.

That’s why we offer regular online workshops throughout the year, covering the latest trends in marketing and essential topics within the further education sector.

  • Our workshops are designed to:
  • Enhance your knowledge on key marketing strategies
  • Keep you up-to-date with new developments in the education landscape
  • Provide practical insights you can implement within your college marketing team

Who can attend?

These workshops are exclusive to the marketing teams of CMN member colleges. If you are a member, you can access booking links via the members SharePoint or your email inbox with workshop invitations and details. Didn’t receive the information?
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Stay ahead of the curve with our expert-led sessions and take your college’s marketing to the next level!

Upcoming Workshops

We’re having a break over the summer, so workshops will start again mid-September. All previous session recordings are available on the CMN SharePoint.
Making Video Work Harder for FE Marketing

Date: Thursday 1 October,
10.30-11.30am 
Host: Spark Media

ChatGPT Ads | What Colleges Need to Know

Date: Wednesday 7 October,
10.30-11.30am
Host: Bluestorm

Beyond Enrolments: Using Local Market Intelligence to Strengthen College Recruitment

Date: Wednesday 14 October,
10.30-11.30am
Host: RCU

CMN-Conference-Header-2027-1-1024x1024
The CMN Conference 2027

The CMN Conference 2027 is the biggest event in the CMN calendar. Bringing together over 300 marketing professionals from across the Uk, it’s a must-attend event for all college marketers.

Find out more

Past Workshops

CMN members can access previous workshop recordings on the members SharePoint site. Previous workshops include:
2025/26:
  • The Dream Open Day. What should an open day look like, what should it do, what’s a media mix that works? (Host: Forward & Thinking)
  • Tell the Truth and Make it Interesting – How to Gain the Attention of Youth Audiences (Host: Global)
  • Squeeze Every Drop: Get More from Your Video Content (Host: Spark Media)
  • Data-Driven Website Redevelopment: How FE College Marketing Teams Can Use GA4 to Build Even Better Student Journeys (Host: FE Marketing)
  • From Classroom to Boardroom: How Colleges Can Win with B2B Marketing (James McCracken, FE Marketing Consultant)
  • Intelligent Course Data Integration: From MIS to Website (Host: Concept4)
  • Next-Gen College Marketing: Turning Ideas into Action (Host: The Cusp)
  • Conducting a Marketing Audit: Discover What’s Working and What’s Not (Host: Laura Boundy)
  • The Power of Alumni in the Education Sector (Host: Michelle Perkins, Micca Marketing)
  • The Prospectus: A Panel Discussion (Host: CMN with Prospectus+ and College Guests)
  • What is Programmatic Advertising? (Host: Public Sector Media)
  • AI ChatBot & Avatar Demo (Host: NEXA AI Lab)
  • Freeflow Demo (Host: Freedom Media)
  • ProSuite for Marketing: Demo & Discussion (Host: OneAdvanced)
  • Making Every Pound Count: Strategic Media & Student Recruitment (Host: Red Kettle Media)
  • Getting the Best from AI with Prompt Engineering (Host: Marketing at 43)
  • From Enrolment Gaps to Capacity Pressure: Rethinking College Admissions (Host: Purlos)
  • Turn WhatsApp Into Your Team’s Superpower (Host: Polser)
  • How to Catch the Editor’s Attention with an Opinion Piece Pitch (Host: FE Week)
  • Setting Up GA4 For Your 2025 Student Recruitment Campaigns (Host: FE Marketing)
  • Speaking to Your Market: How Are Decisions Made? (Host: Good Lens Studios)
  • Google Tag Manager (Host: FE Marketing)
  • Free Marketing Tools to Support Internal Comms (Host: Next-Gen Media)
  • Developing your Sustainability Strategy (Host: Barnsley College)
  • Transform Your Student Engagement with Powerful Mobile App for Colleges (Host: System Live)
  • Identifying and Activating Your Student Influencers (Host: Harry Seaton, Fluential)
  • Education Marketing, Why it’s Different (Host: Propell Marketing & Laura Boundy)
  • Connecting the Dots: Making Your CRM the Core of Your Student Recruitment Activities (Host: Student CRM)
  • B2B Content Strategies for Colleges (Host: Clearhead)
  • Preparing for Gen A: How Education Institutions Can Understand, Engage and Attract Generation Alpha (Host: The Cusp)
  • Crisis Communications in Education – How to Effectively Manage Crises, Handling Bad Press and Addressing Internal Conflicts (Host: Kim Huges, Goldings Communications)
  • The State of SEO in FE: Why 1 in 4 Colleges Are Falling Behind (And How to Get Ahead) (Host: CRDone)
  • Doing More with Less – Maximising Budget & Resources (Host: Marketing43)
  • Mastering the Media Landscape: Strategies for Effective Campaigns (Host: Public Sector Media)
  • Optimise for Engagement – Representing the OOH Reality (Host: JCDecaux)
  • Understanding Youth Engagement (Host: Youth Employment UK)
  • Building Strong Brands: How We Make It Happen (Host: Nectar Creative)
  • Introduction to AI: Fundamentals, Tools, and Future Directions (Host: Ben Verinder, Chalkstream Communication)
  • Marketing in the Age of AI (Host: SX Marketing)
  • Save Time with Ready-made Video Content (Host: Peerscroller by Yipiyap)
  • Unlocking Strategic Insights: Explore RCU’s Vector Platform for Enhanced Marketing and Curriculum Planning (Host: RCU)
  • The Dream Open Day. What should an open day look like, what should it do, what’s a media mix that works? (Host: Forward & Thinking)
  • Tell the Truth and Make it Interesting – How to Gain the Attention of Youth Audiences (Host: Global)
  • Squeeze Every Drop: Get More from Your Video Content (Host: Spark Media)
  • Data-Driven Website Redevelopment: How FE College Marketing Teams Can Use GA4 to Build Even Better Student Journeys (Host: FE Marketing)
  • From Classroom to Boardroom: How Colleges Can Win with B2B Marketing (James McCracken, FE Marketing Consultant)
  • Intelligent Course Data Integration: From MIS to Website (Host: Concept4)
  • Next-Gen College Marketing: Turning Ideas into Action (Host: The Cusp)
  • Conducting a Marketing Audit: Discover What’s Working and What’s Not (Host: Laura Boundy)
  • The Power of Alumni in the Education Sector (Host: Michelle Perkins, Micca Marketing)
  • The Prospectus: A Panel Discussion (Host: CMN with Prospectus+ and College Guests)
  • What is Programmatic Advertising? (Host: Public Sector Media)
  • AI ChatBot & Avatar Demo (Host: NEXA AI Lab)
  • Freeflow Demo (Host: Freedom Media)
  • ProSuite for Marketing: Demo & Discussion (Host: OneAdvanced)
  • Making Every Pound Count: Strategic Media & Student Recruitment (Host: Red Kettle Media)
  • Getting the Best from AI with Prompt Engineering (Host: Marketing at 43)
  • From Enrolment Gaps to Capacity Pressure: Rethinking College Admissions (Host: Purlos)
  • Turn WhatsApp Into Your Team’s Superpower (Host: Polser)
  • How to Catch the Editor’s Attention with an Opinion Piece Pitch (Host: FE Week)
  • The Dream Open Day. What should an open day look like, what should it do, what’s a media mix that works? (Host: Forward & Thinking)
  • Tell the Truth and Make it Interesting – How to Gain the Attention of Youth Audiences (Host: Global)
  • Squeeze Every Drop: Get More from Your Video Content (Host: Spark Media)
  • Data-Driven Website Redevelopment: How FE College Marketing Teams Can Use GA4 to Build Even Better Student Journeys (Host: FE Marketing)
  • From Classroom to Boardroom: How Colleges Can Win with B2B Marketing (James McCracken, FE Marketing Consultant)
  • Intelligent Course Data Integration: From MIS to Website (Host: Concept4)
  • Next-Gen College Marketing: Turning Ideas into Action (Host: The Cusp)
  • Conducting a Marketing Audit: Discover What’s Working and What’s Not (Host: Laura Boundy)
  • The Power of Alumni in the Education Sector (Host: Michelle Perkins, Micca Marketing)
  • The Prospectus: A Panel Discussion (Host: CMN with Prospectus+ and College Guests)
  • What is Programmatic Advertising? (Host: Public Sector Media)
  • AI ChatBot & Avatar Demo (Host: NEXA AI Lab)
  • Freeflow Demo (Host: Freedom Media)
  • ProSuite for Marketing: Demo & Discussion (Host: OneAdvanced)
  • Making Every Pound Count: Strategic Media & Student Recruitment (Host: Red Kettle Media)
  • Getting the Best from AI with Prompt Engineering (Host: Marketing at 43)
  • From Enrolment Gaps to Capacity Pressure: Rethinking College Admissions (Host: Purlos)
  • Turn WhatsApp Into Your Team’s Superpower (Host: Polser)
  • How to Catch the Editor’s Attention with an Opinion Piece Pitch (Host: FE Week)

Host a Workshop

Hosting an online workshop with CMN is a fantastic way for your business to share its services, products, or expertise with marketing professionals in the further education sector. We encourage workshops that offer valuable insights and actionable ideas for our members, rather than sales pitches. Hosting is free of charge.

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