Workshops

CMN Member Workshops

At the College Marketing Network, we are committed to supporting the ongoing professional development of our members. That’s why we offer regular online workshops throughout the year, covering the latest trends in marketing and essential topics within the further education sector.

Our workshops are designed to:

• Enhance your knowledge on key marketing strategies
• Keep you up-to-date with new developments in the education landscape
• Provide practical insights you can implement within your college marketing team

Who Can Attend?

These workshops are exclusive to the marketing teams of CMN member colleges. If you are a member, you can access booking links via the members SharePoint or your email inbox with workshop invitations and details. Didn’t receive the information? Contact emma@m-network.org.

Stay ahead of the curve with our expert-led sessions and take your college’s marketing to the next level!

Upcoming Workshops

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• Setting Up GA4 For Your 2025 Student Recruitment Campaigns (Host: FE Marketing)
• Speaking to Your Market: How Are Decisions Made? (Host: Good Lens Studios)
• Google Tag Manager (Host: FE Marketing)
• Free Marketing Tools to Support Internal Comms (Host: Next-Gen Media)
• Developing your Sustainability Strategy (Host: Barnsley College)
• Transform Your Student Engagement with Powerful Mobile App for Colleges (Host: System Live)
• Identifying and Activating Your Student Influencers (Host: Harry Seaton, Fluential)
• Education Marketing, Why it’s Different (Host: Propell Marketing & Laura Boundy)
• Connecting the Dots: Making Your CRM the Core of Your Student Recruitment Activities (Host: Student CRM)
• B2B Content Strategies for Colleges (Host: Clearhead)
• Preparing for Gen A: How Education Institutions Can Understand, Engage and Attract Generation Alpha (Host: The Cusp)
• Crisis Communications in Education – How to Effectively Manage Crises, Handling Bad Press and Addressing Internal Conflicts (Host: Kim Huges, Goldings Communications)
• The State of SEO in FE: Why 1 in 4 Colleges Are Falling Behind (And How to Get Ahead) (Host: CRDone)
• Doing More with Less – Maximising Budget & Resources (Host: Marketing43)
• Mastering the Media Landscape: Strategies for Effective Campaigns (Host: Public Sector Media)
• Optimise for Engagement – Representing the OOH Reality (Host: JCDecaux)

2023/24:

• Understanding GA4
• Digital PR and media relations – gaining media coverage for your FE college
• The Guardians of Reputation in the AI Era
• Recruiting to higher technical and HTQ courses
• Mastering SEO Basics: A Practical Guide for UK College Marketers
• Level up your internal communication!
• Using Geo-optimised Mobile Ads to Target Potential Students
• PPC – Why it’s important within education and how to implement it
• In Review: the Prospectus
• Outstanding Employer Engagement – developing a mutually beneficial relationship
• How to increase conversion, improve cost per acquisition and communication.
• How to Create the Perfect Poster
• Enhancing Student Recruitment: AI-Driven Strategies
• Boosting your digital marketing
• SoS Silence of Suicide
• The HE Audience

2022/23:

• The Power of Brand Trust
• Award Entry Writing Best Practice
• MapsIndoors Demo
• Personalisation in Marketing
• Google Workspace an AI in Education 
• SharePoint as an Intranet
• WhatsApp System Live
• SkyAdSmart
• Digital Techniques to Drive Enrolment
• PAL
• Improving Recruitment and Retention Through Interviewing

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Host a Workshop

Hosting an online workshop with CMN is a fantastic way for your business to share its services, products, or expertise with marketing professionals in the further education sector. We encourage workshops that offer valuable insights and actionable ideas for our members, rather than sales pitches. Hosting is free of charge.

Interested in hosting? Email emma@m-network.org to discuss your workshop topic ideas.