• Page header image with text stating: 5 cities, 161 marketing professionals, 86 UK colleges, supported by 16 businesses.

    The 2025 CMN Roadshow has proven to be an exciting and valuable new addition to CMN events calendar, offering further opportunities for professional development for marketers in Further Education (FE). While the CMN Conference remains the pinnacle event of the year, this new series of Roadshow events has been specifically designed to reach a wider audience of FE marketing teams across the UK.

    Spanning five cities – Manchester, Bristol, London, York, and Birmingham – this year’s Roadshow delivered dynamic, relevant content to 161 marketing professionals from 86 colleges across the UK, providing a unique platform for sharing knowledge, networking, and enhancing the professional skills of FE marketing teams nationwide.

    The Roadshow series was designed to give marketing professionals in the FE sector an opportunity to exchange ideas, gain invaluable insights, and connect with industry experts. With support from 16 businesses, including leading speakers and exhibitors, the Roadshow has become a key event in the calendar for anyone in FE marketing.

    Each of the five events offered a packed agenda with a diverse range of speakers, covering the latest trends and pivotal topics shaping FE marketing today. The event format was designed to be engaging and interactive, allowing attendees to participate in focused, 30-minute presentations that kept things concise yet full of value.

    A Leader in CPD for Marketing Professionals in FE

    Continuous Professional Development (CPD) opportunities for marketing professionals in Further Education are limited, with many struggling to find relevant training tailored to their needs. CMN is proud to be leading the way by providing a platform where marketing professionals can access expert-led sessions, connect with peers, and gain practical knowledge that is directly applicable to their roles.

    The Roadshow series was developed to fill this gap, helping marketing professionals in FE stay up-to-date with the latest tools, trends, and strategies that are shaping the future of their sector.

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    “The 2025 CMN Roadshow has been a remarkable success, providing a platform for FE marketing professionals to exchange ideas, gain invaluable insights, and forge meaningful connections. We are delighted to see such strong participation from colleges across the UK. We’re already planning the 2026 events!”
    Emma Wilde, Executive Director of CMN

    The Power of Partnerships

    The success of the Roadshow wouldn’t have been possible without the collaboration of 16 businesses that supported the events as speakers and exhibitors. These companies brought forward new ideas, tools, and solutions specifically designed to help FE colleges thrive in today’s ever-changing landscape. Their contributions played a significant role in creating an event experience that was both educational and practical.

    Some of the businesses that supported the Roadshow included:

    What Attendees Had to Say

    The feedback from those who attended the Roadshow has been overwhelmingly positive. Many delegates expressed appreciation for the high-quality sessions, the opportunity to meet like-minded professionals, and the valuable ideas they took away.

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    Harriet Haworth, Digital Marketing Manager at United College Group (UCG), shared her experience:
    “I just wanted to say a big thank you for organising the CMN Roadshow. It was such a well-run and valuable event – a great opportunity to connect with colleagues across the sector and take away some fresh ideas and inspiration.”

    Stef from the National College for Digital Skills also praised the event:
    “This was the first CMN event I attended, and I found the range of speakers so very useful. Some great new contacts for us! I also really liked the format—short, engaging presentations. Emma did a brilliant job with preparations, hosting, and creating a really comfortable, fun, and accessible atmosphere at the event. I’m looking forward to the next one!”

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    Looking Ahead: The CMN Conference 2026

    CMN is excited to announce the next event in its calendar, the annual CMN Conference, which will be held on Monday 2 February 2026 in Birmingham. This event promises to be packed with insightful presentations, networking opportunities, and practical takeaways for FE marketing professionals. Delegates will gain valuable knowledge on the latest trends, strategies, and tools needed to succeed in the evolving marketing landscape.

    As the Further Education sector continues to grow and adapt, CMN remains committed to supporting marketing teams with the resources, knowledge, and connections they need to succeed. The success of the 2025 Roadshow is a testament to the vital role CMN plays in fostering collaboration and innovation within the FE sector.

  • Chris Morris says he owes his Telford College careers adviser a huge thanks for setting him on the road to a successful career in sales.

    The 37-year-old currently works for Sky Media, creating targeted TV advertising platforms which allow businesses to show different ads to different households watching the same programme.

    He enrolled on a two-year IT course at Telford College after graduating from Abraham Darby Academy in Madeley, unsure precisely what he wanted to do when it was completed.

    “I picked IT because it felt like it would give me transferable skills, but didn’t apply myself at college as well as I should have done,” he said.

    “I always remember a conversation with a Telford College careers adviser who took time to talk about me as a person – what I was good at, strong at, and not so strong at – and we discussed the sort of jobs they felt would suit me.

    “We ended up coming to the conclusion that the best use of my skill set would be a job that involved being a ‘people person’. It set me on my way, opening up a whole list of job opportunities I hadn’t even realised existed until that point.”

    From there, Chris spent two years with Wellington-based estate agents Coleman Estates, before moving to the Shropshire Star as an advertising sales executive, initially on the business team at Ketley and later at its Ludlow office.

    Six years later, Chris moved to Global Radio, followed by a period specialising in outdoor billboard sales, before taking on his current role at Sky around three years ago.

    “The college was brilliant, the course and the tutors was great, and I made lots of friends,” he said.

    “It’s so great to have been able to return to the campus now in my current capacity, helping the college to explore TV advertising opportunities.

    “I’m able to work from home, and get the chance to go out and visit businesses, helping them to plan advertising campaigns which can target the homes which match their needs, and demographics.”

  • Telford College has been highly commended for its ‘innovation in training’ at a national awards ceremony.

    A delegation from Telford College attended the prestigious Apprenticeship and Training Awards in Liverpool which received more than 650 nominations from employers, training providers, colleges and universities.

    The awards are run jointly by FE Week and the Association of Employment and Learning Providers, and delivered in partnership with City and Guilds.

    Telford College was given a Highly Commended award in recognition of the success of its Health Care Support Worker Induction Programme, developed in partnership with NHS and the Shropshire Telford & Wrekin Integrated Care System.

    Sarah Davies, executive director of partnerships and employer engagement at Telford College, said: “We are absolutely thrilled to have been recognised at these prestigious awards, which celebrates the leading training providers in the UK.

    “Our work in partnership with the Integrated Care System has had a significant impact on the workforce and transformed the way training is delivered.

    “With the sector under immense pressure, we’ve embraced creativity and innovation in our delivery methods, and we’re delighted to see this recognised.”

    Shane Mann, chair of the judging panel and chief executive of FE Week’s publisher EducationScape, said Telford College’s work ‘stood out strongly’ during the judging discussions.

    “There were some lively debates among the judges, which speaks to the high standard of nominations from a sector that is constantly innovating and raising the bar.

    “It was fascinating to see how training providers and employers are embedding AI into their programmes to personalise learning and enhance the curriculum.”

    Telford College’s health care support worker induction programme is a pioneering initiative that has redefined health care training in the area since its launch in 2022.

    Co-designed and co-delivered with NHS employers, the two-week course blends online learning, in-person workshops, and simulation-based training.

    It is a flexible and scalable model that means new recruits can be onboarded swiftly, while maintaining high standards of care and professionalism.

    Sarah added: “It also serves as pre-placement training for health apprentices and health T Level students, so they are fully prepared for the workplace and ready to integrate into the workforce as part of the team.

    “The programme has significantly enhanced learner engagement and success by creating a training experience that is safe, immersive, emotionally intelligent, and directly aligned with real-world care environments.

    “This innovative approach has led to improved retention, reduced early attrition, and increased learner confidence. Feedback consistently shows that learners feel well-equipped and supported, with many progressing into apprenticeships or permanent roles within the NHS and social care settings.”

     

  • Middlesbrough College is giving Teesside’s football talent a winning start with an exciting new partnership with Middlesbrough FC, launching dedicated programmes and pathways for both the men’s and women’s U19 teams for the 2026/27 season.

    This collaboration combines elite football development with full-time education, offering local young athletes a professional-standard environment to progress both on the pitch and in the classroom.

    The new Middlesbrough College MFC Women’s U19 Football Pathway marks a significant step forward for women’s football in the region. Designed to welcome up to 20 elite players, who are set to join the college in Year 12, the programme combines academic or vocational study with high-level football coaching delivered by UEFA A and B Licensed coaches.

    Players will train in a professional environment encompassing technical and tactical development, strength and conditioning, performance analysis, physiotherapy support and competitive match play.

    Central to shaping both teams is Sammie Leigh, Middlesbrough College’s director of sport and coach of England Women’s blind team. Drawing on nearly two decades of experience in women’s football, Sammie highlights the importance of structured development and elite coaching for young talent. She said: “This programme gives girls on Teesside the chance to reach the next level in their football while building skills, discipline and confidence that will benefit them both in sport and in life.”

    Ben Fisher, General Manager of Middlesbrough FC Women, emphasises the wider impact, adding: “Working with Middlesbrough College allows us to offer the coaching, facilities and support structures that help these players progress into careers in football, strengthening the sport across the region.”

    The men’s partnership, the Middlesbrough FC/Middlesbrough College U19s, further builds on the College’s strong record of developing sporting talent. This team currently competes in the U19 National Youth Football League Northern Division and is on track for promotion for the 2026/27 season.

    Through the partnership, players will wear the Middlesbrough FC badge on their match kits and gain access to state-of-the-art training facilities at Rockliffe Park and insight into the professional game.

    The Academy experience is enhanced by a highly experienced coaching team with strong Middlesbrough FC heritage. Leading the team is Craig Hignett, former Premier League player and Boro legend, who scored the first goal at the Riverside Stadium. He is joined by Sammie Leigh, Jack Leicos, pre-academy coach at Middlesbrough FC, and former first-team player, Andy Collett, creating a coaching line-up with extensive local and professional expertise.

    Pre-season for the men’s U19 team also begins in July, with recruitment underway in collaboration with local feeder schools.

    Craig Liddle, Academy Manager at Middlesbrough FC, commented: “Working with Middlesbrough College allows us to strengthen the club’s connections with local further education institutions and provide strong exit strategies for Academy players moving on from Middlesbrough FC. We are proud to see Middlesbrough College players wear our badge with pride and look forward to welcoming them to our facilities.”

    This partnership underscores Middlesbrough College’s commitment to dual-career development across the men’s and women’s teams. The College’s TASS Dual Career Accreditation ensures that players receive the support needed to excel academically while pursuing elite sport. This model reflects a growing emphasis in professional football on structured development and education, preparing athletes for both sporting careers and life beyond the pitch.

    By combining academic achievement with high-quality football training, Middlesbrough College and Middlesbrough FC are creating clear, professional pathways for Teesside’s next generation of football talent.

    This partnership represents a significant investment in the region’s sporting future, giving young men and women the tools, guidance and opportunities to succeed at the highest levels while staying in Teesside.

    For more information on Middlesbrough College’s Football Academies and to find out about trials and recruitment, visit: https://www.mbro.ac.uk/services-and-support/sports-academies/

  • Telford College has launched its first dedicated Logistics Hub – designed to deepen collaboration with employers and ensure the college’s training offer keeps pace with one of the region’s most important sectors.

    The hub, which meets at the college’s Wellington campus, brings together industry leaders, curriculum specialists and employer partners to shape the future of logistics training in the area.

    By creating a structured forum for dialogue, the college says it will help to ensure training is aligned with real?time sector developments in the road haulage, warehousing, distribution and supply chain management sectors.

    Guest speaker at the first session was Sally Gilson, policy lead for skills and drivers at the Road Haulage Association.

    She highlighted the challenges currently facing logistics. Nationally, the loss of 117,000 drivers due to non?renewal of licences and CPC qualifications continues to place pressure on the workforce.

    Employers in attendance, which included Kinaxia, Kuehne + Nagel, and Little Pot Transport, also discussed the ageing demographic of drivers, and the difficulty many businesses face in attracting younger entrants.

    The positives and negatives of emerging technologies, including AI?enabled driver monitoring systems, were also identified as areas requiring greater awareness and skills development.

    Rosie Beswick, from Shropshire Chamber of Commerce, also updated attendees on the latest Local Skills Improvement Plan research.

    Aneeta Hazir, manager of partnerships and employer engagement at Telford College, said: “The hub is an opportunity for us to strengthen our engagement with employers, keep in line with industry challenges and for us to mirror this in our teaching.

    “At the launch event, employers heard updates on the college’s growing success across its logistics programmes, including the positive impact on learner outcomes and the increasing number of students progressing into industry roles.

    “Attendees also discussed ongoing work to enhance employer engagement, ensuring students gain the skills, confidence and experience needed to thrive in a fast?changing sector.”

    She added: “The new Logistics Hub will act as a catalyst for tackling these issues locally, ensuring Telford College remains at the forefront of sector?led education and continues to equip learners with the expertise employers urgently need.”

  • Former Telford College automotive students are thriving at motor dealership Furrows, building successful careers across a range of departments.

    The dealership, which has bases in Telford, Shrewsbury and Oswestry, currently has six former college students on its payroll, working in areas such as the car and commercial workshop, accident repair and parts.

    All have become fully fledged technicians in their respective fields, after successfully completing their training.

    Gareth Richards, general manager and group parts manager, said: “We’ve worked with Telford College over many years, delivering talks to students and taking a number of them on work placements.

    “It’s an arrangement that works for both parties – giving them a chance to find out what we are all about, and allowing us to offer employment to ones we are most impressed with.

    “There’s a shortage of skilled staff out there right now and recruitment is difficult, so we see the opportunity to ‘grow our own’ with the help of the college really is an investment for the future.

    “We’ve been working more closely with the college over the past four or five years, and it’s been a really good partnership for us.”

    Krystian Drag – a self-confessed car enthusiast – started with Furrows in 2023 after completing level 2 and 3 automotive courses at Telford College’s Wellington campus.

    The former Hadley Learning Community student said: “I always knew I wanted a job connected with cars because of my dad who is also a mechanic. I knew exactly what I wanted to do in college after finishing school.

    “The college taught you the basics and the theory and was a really good introduction. I knew exactly how to use diagnostic equipment when I started here because of the work we did in college.

    “But you still continue learning a lot when you get a job, particularly in the first 12 months, and that’s something I really enjoy.”

    Declan Dunn, another former HLC student, is also a technician alongside Krystian. He completed his level one, two and three automotive qualifications at Telford College.

    “I found the college studies really useful,” Declan said. “Working with individual technicians during our first six months of probation was valuable. Managers are really helpful, willing to step in when you need it. 

    “Doing work experience at Furrows during our time at Telford College was also helpful, because it gave us a clearer idea of what to expect.

    “Although we are stripping gearboxes, realigning clutches and doing other practical tasks at college which has its own training workshops, there is always going to be a difference between a workplace and college experience.”

    He said there were ‘lots of opportunities for promotion’ and career development at Furrows.

    Jonathon Laybourne, a former Charlton School student, secured a job in the accident repair department at Furrows in Telford after completing his college studies.

    He said: “Painting cars is an incredibly satisfying job, because you can see the impact of your work when it’s done.”

    Usman Afzal works on commercial vehicles, and also completed his level 2 and 3 automotive courses at Telford College.

    The former HLC student said: “You can’t fully prepare for life in the workshop when you are dealing with real customers’ vehicles, but the college does a pretty good job.

    “They’ve got vehicles, ramps and other equipment that we find in the workplace, but there’s an extra level of responsibility when you know the vehicle belongs to a real-life customer where their van could be their business, and their livelihood.

    “What do I enjoy most about my job? I just enjoy taking things apart, gaining an understanding of how everything fits together, and giving the customer a level of reassurance they the work will be done to a high standard.”

  • Buckinghamshire College Group was delighted to welcome local MP Laura Kyrke-Smith to its Aylesbury Campus today as part of National Apprenticeship Week 2026, recognising the vital role apprenticeships play in developing skills for the local economy. 

    During her visit, Laura toured several of the College’s specialist apprenticeship training areas, including Construction, Motor Vehicle, and Hairdressing. She met with apprentices, staff, and employer partners, gaining first-hand insight into the high-quality training, industry-standard facilities, and career pathways available to learners across Buckinghamshire. 

    Laura spoke with apprentices about their experiences and future ambitions and engaged in positive discussions with employers about current opportunities and challenges within the local skills landscape. Conversations centred on workforce needs, emerging industry trends, and ways to further strengthen apprenticeship provision to better support businesses and apprentices throughout the region. 

    Tracey Matthews, Vice Principal (Commercial & Partnerships) at Buckinghamshire College Group, commented:  

    “We were delighted to welcome Laura Kyrke-Smith to the College during National Apprenticeship Week. We are grateful for the time she spent meeting our apprentices, employers and staff, and for her genuine interest in hearing about their experiences. Her visit provided a valuable opportunity not only for our learners and partners to showcase the impact of apprenticeships, but also for us to share key messages about the challenges and opportunities facing the sector. We appreciate Laura taking these insights back to Parliament to help inform future discussions on skills and workforce development”. 

    Buckinghamshire College Group is proud to champion apprenticeships and continues to work closely with employers to expand opportunities across a wide range of sectors. The College’s commitment to providing high-quality technical and professional education remains central to supporting the region’s economic growth and developing talent for the future. 

    For more information about apprenticeships at Buckinghamshire College Group, visit: www.buckscollegegroup.ac.uk/apprenticeships 

    About Buckinghamshire College Group: 

    Buckinghamshire College Group (Bucks College Group) is a further education college with campuses in Aylesbury, Wycombe, and Amersham. The College provides vocational, technical, and professional skills education to over 4,500 students annually. The College provides full-time education for students aged 16 to 18, alongside a robust provision for adult learners and apprenticeships. Buckinghamshire College Group was formed from the merger of Aylesbury College and Amersham & Wycombe College in October 2017. The College is currently developing a new modern campus to be in the centre of High Wycombe which would bring together the provision offered at the existing Amersham and Wycombe sites. 

Founded in 1987 by a group of college marketers, the College Marketing Network’s sole purpose is to promote and facilitate best practice. We do this through training and professional development, enabling networking, and supporting our members via a range of online and other services. CMN is a non-profit making body with no commercial ties.

The College Marketing Network is here to support marketing teams in colleges and sixth forms across the country.

CMN runs regular FREE workshops and groups where members meet (online) to share best practice, new ideas and support each other with projects. We also have email groups for specific areas of interest – see the membership section for full details.

The annual CMN Conference will give you new insights, inspiration and support from fellow marketers, giving you new ideas to take away and work with in your college. The one-day event is packed with workshops covering key topics to support your marketing developments in the ever changing landscape of FE.

The FE First Awards, hosted by the CMN each year, is a nationally recognised event to celebrate the amazing work achieved by colleges and sixth forms from all over the UK and is supported by businesses who believe in and support the education sector.

“I was blown away by the range of workshops of offer at the CMN Conference 2022 – it was difficult to choose which ones to attend! The day was very worthwhile and it’s always good to network with fellow marketers and share ideas. As always, I’ll see you again next year. These events are always very inspiring.”

Michelle Blake, Marketing Manager, College of West Anglia


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